How to create a dashboard with Instagram Ads

Since Facebook integrated Instagram to its business solutions, advertising on both platforms alongside is easier. Campaigns published through your Facebook Ads Manager can directly be pushed to Instagram feeds at the same time.

 

 

You have two ways of displaying your Instagram advertising data on your dashboards. The easiest way is through the Facebook Ads integration if you only publish campaigns on Instagram through your Facebook Ads Manager. The other option is to integrate Instagram Ads directly if you tend to also promote organic posts on Instagram directly.

 
  1. Use Facebook Ads integration
  2. Connect Instagram Ads
    1. Add the integration
    2. Add data sources
  3. List of metrics and dimensions
  4. Limitations

     

     

    1- Use Facebook Ads integration

     

    You first need to connect your Facebook Ads account in DashThis if it isn’t the case yet. Please refer to this article to know how to do this.

    Once done, you can create a dashboard using your Facebook Ads data source(s).

    In order to show your Instagram Ads data in your dashboard, you simply need to create a Custom Widget and apply a filter on the platform. Open the drop-down menu and select “Instagram” to include only data coming from Instagram.

     

    IG platform filter

     

     

    2 – Connect Instagram Ads

     

    a. Add the integration

     

    Connecting Instagram Ads to DashThis requires 2 quick steps.

    Step 1: In the Integration Manager, choose Instagram Ads and click on Add.

    Step 2: You’ll be redirected to Facebook (this is normal); sign into your account as usual.

    login FB

    Step 3: confirm the DashThis-Instagram Ads integration setup

    You’ll be asked to confirm that the process is complete.

    Facebook also gives you the ability to choose what to allow when setting up the integration. If you choose to do so, check the boxes next to each Instagram account that you’d like to include in your DashThis account. It’s important that you select every account you’re likely to pull data from; DashThis won’t be able to access data from any account for which you don’t check this box.

    Authorize access to FB

    Permissions FBI:FBAds

    Once satisfied, click on “OK”. You’ll then be brought back to your DashThis account, and you’re ready to create Instagram Ads dashboards!

     

     

    b. Add data sources

     

    Now that DashThis has access to your account, you still need to add your data source(s) manually.

    • Under the section Integration in use (on the right side of your screen) in the Integration manager, find Instagram Ads.
    • Click on the pencil icon located next to your account.

    InstaAds_2

    • You land on a page asking for your client’s information:

    Give your source a name: It can be anything you want. This name will be how your client will be designated in our tool.

    Facebook Ads Account ID:  You need to provide your Facebook Ads Account ID since both platforms are linked together. To find this ID, go in your Facebook Ads Manager and look on the top left corner where you can switch accounts. 

    FB Ad account ID

    • Save your information and add the account.

    You’re done! Now you can create a dashboard containing your Instagram Ads data.

     

     

    3 – List of metrics and dimensions

     

    Metric Name Description
    Actions The number of actions taken on your ad, Page, app, or, even after someone saw your ad, even if they didn't click on it. Actions include Page likes, app installs, conversions, event responses, etc.
    Action Conversion Value The total dollar value is associated with all conversions brought by an action. The value per conversion is determined by you when you define your conversion; this is the dollar amount that you consider each conversion is worth to you.
    Ad Cost The total cost of your Ad.
    Ad Impressions The total number of times digital advertisements display on someone’s screen within the publisher's network.
    All Clicks The total number of times users clicked on your Instagram campaigns, no matter the ad type: carousel ads, video ads, Instagram stories, or ads on your Instagram feed.
    All Cost Per Click (CPC) The cost per number of people who performed a click (all).
    Click-Through-Rate (All Clicks) The total number of clicks your ad received divided by the number of impressions
    Click-Through-Rate (Unique Clicks) The percentage of people who saw your Ad and performed a unique click (all).
    Click-Through-Rate (Inline Link Clicks) to be verified*
    Cost Per 1000 People Reached The average cost to reach 1,000 people.
    Cost Per Action The cost divided by the number of actions being measured.
    Cost Per Inline Link Click to be verified*
    Cost Per Thousand Impressions (CPM) The average cost for 1,000 impressions.
    Cost Per Unique Action The cost divided by the number of unique actions being measured.
    Frequency The average number of times each user saw your ads.
    Inline Link Clicks to be verified*
    Impressions The total number of times that your Instagram Ads were shown to your target audience.
    Reach The unique number of users that have seen your Ad.
    Return on Ad Spend (ROAS) Called return on ad spend, this is the percentage of revenue generated for every dollar spent. It is calculated by dividing the total conversion value by the total spent and multiplying the result by 100.
    Return on Investment (ROI) Return on Investment on your Ad.
    Unique Actions The number of unique actions taken on your ad, Page, app, or, even after someone saw your ad, even if they didn't click on it. Actions include Page likes, app installs, conversions, event responses, etc.
    Unique Clicks The total number of unique clicks on your Instagram campaigns, no matter the ad type: carousel ads, video ads, Instagram stories, or ads on your Instagram feed.
    Unique Cost Per Click (CPC) The unique average amount you spent on each conversion. It is calculated by dividing the total spent by the number of conversions.
    Unique Click-Through-Rate The percentage of unique users who saw your ad and performed a link click.
    Unique Impressions The total number of unique times that your Instagram Ads were shown to your target audience.

     

     
    Dimension Name Description
    Action Type The type of call-to-action button in your Ad.
    Ad ID The ID number of your Ad.
    Ad Name The name of your Ad.
    Ad Set The name of the Ad set.
    Campaign The name of your Campaign.

     

       

      4 – Limitations

       

      When using the Instagram Ads' integration, your widget's data is limited to 5,000 results. 
      This means that when extending your widget, you can see up to 5,000 rows. And when reordering your widget's results, the sorting is applied to those 5,000 results only.

      To avoid this limitation, please use the Facebook Ads integration.

       

      Should you need any assistance with Instagram Ads, please reach out to our Support Team 🤘