How to see events and custom conversions in Facebook Ads?

 

When customizing the columns in your Facebook Ads Manager, you can choose among a great list of KPIs. In the Conversion category, you can choose between standard events and custom conversions. These KPIs are very valuable since they allow you to display data specifically related to precise conversion strategy and events that you put into place.

FB Ads Manager columns

 

Back into DashThis, when creating a Facebook Ads widget in your dashboard, here is how you can display your actions and conversions metrics.

 

1- Standard events

 

When creating a widget, open the metrics dropdown menu.

Actions metrics FB Ads

Most of the standard conversion events are already available from this dropdown menu. Enter what you’re looking for in the search bar to see if you can find it (ex. comment, landing page view, link click, etc.).

To learn more about the full list of KPIs, please look at this article.

 

2- Custom Conversions

 

If you can’t find the metric you’re looking for in the metric dropdown menu, then select the “Actions” metric.
Action types metrics FB Ads
A new drop-down menu will appear right beneath the first ones called “Specific Action Types”. Here you will be able to find the exact event or conversion you are looking for.


However, some action types won’t have any names but will appear like this: “offsite_conversion.customXXXXXXX” or “onsite_conversion.customXXXXXXX”. In order to find to which event or conversion it is referring, go in your Facebook Events Manager and click on “Custom Conversions”.

Events Manager nav

Look at the events or conversions IDs and look for the same IDs in the action types names in DashThis.

Events Manager custom conversions

The same steps can be used for four different metrics depending on what you want to measure:

  • Actions
  • Cost per Any Action
  • Cost per Unique Action
  • People Taking Actions

 

3- Notes

 

  • Please note that for the event/conversion to appear, you must have valid data at some point in your Facebook Ads Manager account for this particular metric.
  • You can also use those metrics with the dimension “Action Type” if you want to show the total Actions measured on each event or conversion.
  • Shared Items metrics can be found under the "Action Type" specific dropdown menu, under the name "omni_XXX". For example, "omni_purchase" corresponds to "Purchases with Shared Items".

 

 

Despite everything, if you can’t seem to find the event or conversion you are looking for, don’t hesitate to contact us for help!

 

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