You would like to personalize the data displayed in your widget? Meta Ads offers filters so you can accomplish this. When creating a custom widget, you’ll find these options in the menu, right below the metric and dimension fields. You can filter by Ad ID, Ad names, Ad set names, and Campaign name.
You can only use one filter at once. If you need to use multiple filters, you will need to create individual widgets and merge them together to display the data within the same widget. You can find more on how to do this here: How do I merge widgets?
The filter Publisher Platform allows you to see the data coming from specific platforms. If you don’t apply this filter, the data shown will be the sum of the data from all the platforms (Facebook, Instagram, Messenger, Audience Network).
In a widget with a dimension, the publisher platform field appears only after the dimension has been selected and if the dimension is part of this list: Ad ID, Ad name, Ad set name, Campaign name, and Placement.
You can also segment some metrics and dimensions by actions to personalize your data even more. We have an article dedicated to the actions, learn more!
Should you have more questions about Meta Ads filters, please reach out to our Support Team.
What's next:
How to see events and custom conversions in Meta Ads
How to compare my Meta Ads data results in DashThis
What are the default attribution settings for my Meta Ads dashboards?