LinkedIn is best known by professionals all over the globe as a tool to strengthen their professional network. LinkedIn's insights have rich analytics that focuses on your business's organic metrics over flexible time periods.
1 - Integrate Linkedin Pages to DashThis
- Permissions: In order to successfully connect LinkedIn Pages to DashThis, you need to have a Page Admin Analyst role. Should you require more information on LinkedIn Pages user roles and permissions, please visit LinkedIn's help center.
How to connect LinkedIn Pages to DashThis:
Step 1 - Go to DashThis and click on the integrations page
Step 2 - Scroll down the list of available integrations and click on ADD + beside LinkedIn Pages
Step 3 - You’re then redirected to LinkedIn Pages where you will sign in as usual and allow DashThis to access your LinkedIn Pages data (don’t worry – we only use it to generate your dashboards)
*Important* If you do not have a Super Admin role, you will not be able to connect your account to DashThis. Should you need to request Super Admin access, please contact someone in your organization who has access. Not sure who has access?
- Go to the Page you manage (on the right of your home page)
- Click on Admin tools (on the right)
- In the drop-down list under settings, click on Manage Admins
- On this page, you will see a list of users and their access to the business page.
- Should you need to change a user's permission to Super Admin or other, click on the pencil under actions and set their role accordingly.
Now you can create reports with LinkedIn Pages 🙌 Not sure which data to import? No problem! We created a periodic dashboard template to help you. Simply go to your Dashboard manager page and click on Create Dashboard, search through the periodic templates or write the integration's name, and find LinkedIn Business Report. This report also includes data for LinkedIn Ads.
2 – List of metrics and dimensions
|Metric Name||Description||Calculation (if applicable)|
|Clicks||The number of clicks your posts received. This includes the number of clicks on your content, company name, or logo by a (signed-in) member. It doesn't include interactions (shares, reactions, and comments)|
|Comments||The number of comments on your posts. You could have a negative number of comments for a day if there are more people who removed their comments than people who commented on your posts.|
|Engagement||The total engagement your posts received. This is the sum of the total number of clicks, likes, comments, and shares.||Likes + Comments + Shares + Clicks|
|Engagement Rate||The percentage of impressions that resulted in an engagement (number of engagements divided by the number of impressions). This could be negative if you have a negative number of likes or comments.||(Clicks + Likes + Comments + Shares) / Impressions|
|Follower Engagement Rate||The rate at which your followers engaged with your post. This is calculated by adding together the total number of Clicks, Likes, Comments, and Shares, and dividing the result by your number of Followers.||(Clicks + Likes + Comments + Shares) / Followers|
|Followers Count||The total number of followers of your LinkedIn Page.|
|Impressions||The number of times people saw your posts.|
|Likes*||The number of likes your posts received. You could have a negative number of likes for a day if there are more people who removed their likes than people who liked your posts.|
|Shares||The number of times your posts were shared.|
Important > * = This metric can sometimes be negative due to "Unlikes". As LinkedIn's API explains, it happens "when members who liked a sponsored [post] later unlike it. The like is not counted since it is not organic, but the unlike is counted as organic."
|Post with image*||The post name and image.|
Important > * = Video posts are not available with this dimension since they are not supported in the LinkedIn API we are using.
3 – Notes/Limitations
- When you create a widget with the followers metric, LinkedIn’s API does not give us access to the historical data for a past period. As a result of this, your data will be displayed as a 0 at the time the widget is created.
To see immediate results, please change the period at the top of your dashboard to the present period. Once your widget has been created, DashThis will begin storing historical data which will evolve over time based on your actual follower count.
If you delete the follower's widget your data will still be available for that source if you choose to re-create it.
- LinkedIn Pages API does not include LinkedIn Ads data. Should you need to integrate LinkedIn Ads to DashThis, please visit this article.