LinkedIn is the world’s largest professional social network. They have been allowing company pages for a while and with DashThis, you can create reports to help you track your social performance on LinkedIn.
1 – Connect your account
It’s very easy to connect your LinkedIn Pages account to DashThis. It requires only 2 quick steps:
- In the Integration Manager, choose LinkedIn Pages and click on Add.
- You’re then redirected to LinkedIn. Sign in as usual and allow DashThis to access your LinkedIn Pages data (don’t worry – we only use it to generate your dashboards!).
- Note that only your LinkedIn Business pages will be connected to DashThis. LinkedIn Pages' API doesn't allow to retrieve data from personal pages.
- Make sure that you have "Super Amin" access. Otherwise, you won't be able to connect your LinkedIn account.
As a sign of success, your account now appears under the section Integrations in use in DashThis!
You’re all set and done to create dashboards now!
2 – KPIs, metrics, and dimensions
The following standard KPIs are available from the Preset Widgets drop-down menu:
| Preset widgets | Definition | Calculation (if applicable) |
| Clicks | The number of clicks your posts received. This includes the number of clicks on your content, company name, or logo by a (signed in) member. It doesn't include interactions (shares, reactions, and comments) | |
| Comments | The number of comments on your posts. You could have a negative number of comments for a day if there are more people who removed their comments than people who commented on your posts. | |
| Engagement | The total engagement your posts received. This is the sum of the total number of clicks, likes, comments, and shares. | Clicks + Likes + Comments + Shares |
| Engagement Rate | The percentage of impressions that resulted in an engagement (number of engagements divided by the number of impressions). This could be negative if you have a negative number of likes or comments. | (Clicks + Likes + Comments + Shares) / Ad Impressions |
| Followers | The total number of followers of your LinkedIn Page. | |
| Impressions | The number of times people saw your posts. | |
| Likes | The number of likes your posts received. You could have a negative number of likes for a day if there are more people who removed their likes than people who liked your posts. | |
| Shares | The number of times your posts were shared. | |
| Top posts by engagement rate (with image) | This is the list of your top posts' engagement. This multi-column list widget shows the engagement rate, the likes, the clicks, and the image for each listed post. |
The available metrics are:
| Metrics | Definition | Calculation (if applicable) |
| Clicks | The number of clicks your posts received. This includes the number of clicks on your content, company name, or logo by a (signed in) member. It doesn't include interactions (shares, reactions, and comments) | |
| Comments | The number of comments on your posts. You could have a negative number of comments for a day if there are more people who removed their comments than people who commented on your posts. | |
| Engagement | The total engagement your posts received. This is the sum of the total number of clicks, likes, comments, and shares. | Likes + Comments + Shares + Clicks |
| Engagement Rate | The percentage of impressions that resulted in an engagement (number of engagements divided by the number of impressions). This could be negative if you have a negative number of likes or comments. | (Clicks + Likes + Comments + Shares) / Impressions |
| Follower Engagement Rate | The rate at which your followers engaged with your post. This is calculated by adding together the total number of Clicks, Likes, Comments, and Shares, and dividing the result by your number of Followers. | (Clicks + Likes + Comments + Shares) / Followers |
| Followers Count | The total number of followers of your LinkedIn Page. | |
| Impressions | The number of times people saw your posts. | |
| Likes* | The number of likes your posts received. You could have a negative number of likes for a day if there are more people who removed their likes than people who liked your posts. | |
| Shares | The number of times your posts were shared. |
*This metric can sometimes be negative due to "Unlikes". As LinkedIn's API explains, it happens "when members who liked a sponsored [post] later unlike it. The like is not counted since it is not organic, but the unlike is counted as organic."
The available dimensions are:
| Dimensions | Definition |
| Post with image* | The post name and image. |
*Video posts are not available with this dimension since they are not supported in the LinkedIn API we are using.
3 – Notes
- While LinkedIn’s API does not give us access to historical data for the Followers Count, we keep your data as soon as you create your first widget, so your Followers Count will evolve over time.
- This integration doesn’t include LinkedIn Ads metrics, which is a different API. But don’t worry, we’ve also integrated LinkedIn Ads API! Have a look at our article on this matter!
