LinkedIn is the world’s largest professional social network. They have been allowing company pages for a while and with DashThis, you can create reports to help you track your social performance on LinkedIn.
1 – Connect your account
It’s very easy to connect your LinkedIn Pages account to DashThis. It requires only 2 quick steps:
- In the Integration Manager, choose LinkedIn Pages and click on Add.
- You’re then redirected to LinkedIn. Sign in as usual and allow DashThis to access your LinkedIn Pages data (don’t worry – we only use it to generate your dashboards!).
As a sign of success, your account now appears under the section Integrations in use in DashThis!
You’re all set and done to create dashboards now!
2 – KPIs, metrics, and dimensions
The following standard KPIs are available from the Preset Widgets drop down menu:
| Preset widgets | Definition | Calculation (if applicable) |
| Engagement Rate | The number of times people engaged with your posts divided by the number of impressions. | (Clicks + Likes + Comments + Shares) / Ad Impressions |
| Followers Count | The number of Followers on your page. | |
| Impressions | The number of Impressions that occurred for your posts during your selected period. | |
| Number of Clicks | The number of Clicks that occurred on your posts during your selected period. | |
| Number of Comments | The number of Comments that occurred on your posts during your selected period. | |
| Number of Likes | The number of Likes that occured on your posts during your selected period. | |
| Number of Shares | The number of times your posts were shared during your selected period. | |
| Total Social Interactions | The number of Social Interactions that occurred on your posts during your selected period. | Likes + Comments + Shares + Clicks |
The available metrics are:
| Metrics | Definition | Calculation (if applicable) |
| Clicks | The number of Clicks that occurred on your posts during your selected period. | |
| Impressions | The number of Impressions that occurred for your posts during your selected period. | |
| Comments Count | The number of Comments that occurred on your posts during your selected period. | |
| Engagement Rate | The number of times people engaged with your posts divided by the number of impressions. | (Clicks + Likes + Comments + Shares) / Ad Impressions |
| Followers Count | The number of Followers on your page. | |
| Follower Engagement Rate | The number of Social Interactions on your posts divided by your Followers. | (Likes + Comments + Shares) / Followers |
| Post Likes | The number of Likes that occured on your posts during your selected period. | |
| Shares | The number of times your posts were shared during your selected period. | |
| Social Interactions | The number of Social Interactions that occurred on your posts during your selected period. | Likes + Comments + Shares + Clicks |
There are no LinkedIn Pages dimensions available at this time.
3 – Notes
- While LinkedIn’s API does not give us access to historical data for the Followers Count, we keep your data as soon as you create your first widget, so your Followers Count will evolve over time.
- LinkedIn Pages KPIs (other than Followers Count) are updated by LinkedIn’s API only once a month. We can retrieve them at the beginning of each month for the previous month. Due to this limitation, we don’t recommend that you create Periodic dashboards for a daily or weekly time frame to measure the LinkedIn integration.
- This integration doesn’t include LinkedIn Ads metrics, which is a different API. But don’t worry, we’ve also integrated LinkedIn Ads API! Have a look at our article on this matter!
