How to integrate data from Google Analytics 4 into DashThis?

Since Google Analytics released its new version, a whole new world of possibilities opened up for marketers to better track their performance across multiple devices and data streams.

It is important to note that Google Analytics 4's API is still in development on Google's side. This means that issues can arise regularly. Our team will make sure to track down those issues regularly and find some workarounds when possible.

 

1- Connect your account

2- Create a dashboard

3- KPIs, metrics, and dimensions

4- Google Analytics Universal VS Google Analytics 4

 

1 – Connect your account

 

In the Integration Manager of DashThis, choose the Google Analytics 4 integration, and click on Add.

Google Analytics Universal and Google Analytics 4 are two different APIs. You may even have noticed that the KPIs are quite different from one version to another. This is why they are treated as two different integrations within DashThis.

 

 

Once done, Google Analytics 4 is connected to your DashThis account! You can now create a dashboard that includes the integration.

 

2- Create a dashboard

 

When creating a new dashboard, we recommend starting from a blank dashboard, since preset templates do not contain GA4 widgets yet, only the Google Analytics Universal integration. 

Our team will add GA4 templates along the road once the integration is fully released.

 

 

While creating a dashboard, Google Analytics 4 will be treated independently from Google Analytics Universal, like any other integration.

This means that if you want both Google Analytics 4 and Universal data sources in your dashboard, you will need to add them separately and create different widgets.

 

 

 

3 – KPIs, metrics, and dimensions

 

The Beta version of the integration has a limited number of KPIs, metrics, and dimensions. But our team will keep adding new ones as we get to a full release of the integration.

 

The following KPIs are available from the Preset Widgets drop-down menu:

Name

Description

Total Users The number of unique users who have logged an event.
Sessions The number of sessions that began on your site or app.
Event Count A list of the top events triggered in your account during the selected period.
Top Traffic Sources A list of the top channels that initiated a session on your website or app.



These are the available metrics and dimensions:

Metrics:

Name

Description

Avg. Engagement Time The average length of time that the app was in the foreground, or the web site had focus in the browser.
Conversions The number of events marked as conversions.
Engagement Rate The percentage of engaged sessions. This is calculated by dividing the number of engaged sessions by the total number of sessions.
Engaged Sessions The number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screen views.
Event Count The number of times your users triggered an event.
Event Value The sum of the value attributed to an event.
Sessions The number of sessions that began on your site or app.
Total Users The number of unique users who have logged an event.
Views The number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted.

 

Dimensions:

Name

Description

Default Channel Grouping The default channel grouping that initiated a session on your website or app.
Event Name The name of the triggered event.
Page Path And Screen Class The web page path or app screen class.
Session Campaign The campaign that initiated a session on your website or app.
Session Medium The medium that initiated a session on your website or app.
Session Source The source that initiated a session on your website or app.
User Campaign The campaign by which the user was first acquired.
User Medium The medium by which the user was first acquired.
User Source The source by which the user was first acquired.

 

Filters*:

  • Event Name
  • Page Path and Screen Class
  • Session Campaign
  • Session Medium
  • Session Source
  • User Campaign
  • User Medium
  • User Source

*Filters can be used with a Regex operator. Learn more.

4 – Google Analytics Universal vs Google Analytics 4

 

If, for some reasons, you prefer not to use Google Analytics 4 for now, you can still continue to use the Google Analytics Universal integration.

However, keep in mind that when creating a new property in Google Analytics, Google is suggesting the GA4 setting by default.

However, creating a new GA4 property doesn't migrate your old GA Universal properties, and no historical data is available.

If you already created a Google Analytics 4 property in your account, there is unfortunately no way to go back. You'll have to create this property once again from scratch by following the previous steps. Here is how you can do it.

 

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