Google Analytics 4 notes/limitations


As announced by Google: On July 1, 2023, Google Analytics Universal is scheduled to sunset which means, you will need to migrate towards GA4. Note, you'll still be able to see your Universal Analytics reports for a period of time after this date, however, new data will only flow into Google Analytics 4 properties.


  • If you prefer to not switch an existing universal property to GA4 for now, you can still continue to use the Universal. However, as Google suggests, it is recommended that you being creating GA4 properties and run both reports in parallel. By doing this, you will accumulate enough data to continue on with GA4 once Universal sunsets on July 1st, 2023.

  • As of December 1st, 2022, GA4 API data has announced some attribution metrics and dimensions are no longer compatible, for more information, please visit the GA4 API guide

  • Due to a restriction in Google's API, Advertising metrics are only available with dimensioned widgets: List, Multi-list, Stacked-column, and Pie chart. 

  • Please keep in mind that creating a new GA4 property will not migrate your old GAU  properties, and no historical data is available.

  • A good thing to keep in mind when creating GA4 widgets is quotas. What are they? Well to explain this in the least technical way possible: Google installed quota limits to control the system from crashing if ever too much data is being pulled in at the same time. This rule applies to everyone with a website plugged into GA4 and unfortunately, there's no cheating - we just need to be patient. So, when you see a widget in DashThis displaying the message ‘’quota reached’’, this is a good example of Google saying, ‘’hey you are fetching too much data right now, we need to wait a bit'’ - but on the bright side, DashThis will tell you exactly when to come back and check your data results 😊

    If you want to know more about this, check out Google developer page on Limits and Quotas on API Requests.

    Screenshot 2023-01-23 at 4.02.50 PM


Should you need any assistance with Google Analytics 4, please reach out to our Support Team 🤘