How to create a dashboard with Google My Business

With Google My Business you can manage your online presence across Google Maps and Google Search. Start reporting Google My Business listings with a DashThis dashboard to easily track all your business’ locations data in seconds.

 

1 - How to integrate Google My Business to DashThis
2 - List of metrics and dimensions
3 - Notes/Limitations

 

1- Integrate Google My Business to DashThis


  • Permissions: In order to connect Google My Business to DashThis successfully, you need to have a Manager role. Should you need more information on Google My Business user roles and permissions, please visit the Google help center


How to connect Google My Business to DashThis:


Step 1 - Go to DashThis and click on the integrations page

Step 2 - Scroll down the list of available integrations and click on ADD + beside Google My Business


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Step 3 - You’re then redirected to Google where you will sign in as usual and allow DashThis to access your Google Ads data (don’t worry – we only use it to generate your dashboards!)

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Now you can create reports with Google My Business 🙌 Not sure which data to import? No problem! We created a periodic dashboard template to help you. Simply go to your Dashboard manager page and click on Create Dashboard, search through the periodic templates, and find Google My Business Report.

 

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    2 – List of metrics and dimensions

     

    Metric Name Description
    Direct Searches The number of times your business profile was shown when a user searched directly for your business name or address.
    Discovery Searches The number of times your business profile was shown when a user searched for a category, product, or service you offer (ex. restaurant).
    Branded Searches The number of times your business profile was shown when a user searched for your brand or a brand related to your business.
    Views on Search The number of times your business profile was viewed on Google Search.
    Views on Maps The number of times your business profile was viewed on Google Maps.
    Website Clicks The number of times your business’s website was clicked on.
    Phone Calls The number of times your business’s phone number was clicked on.
    Directions Requests The number of times driving directions to your business location were requested.
    Total Searches The number of times your business was shown to a user, either from a direct, a discovery, or a branded search.
    Total Views The number of times your business was viewed, either on Google Search or Google Maps.
    Total Actions The number of actions that occurred on your business profile, either Website Clicks, Phone Calls, or Directions Requests.
    Posts Views* The number of times your business posts were viewed on Google Search.
    Posts Actions* The number of times the call to action button was clicked on your business posts.
    Reviews Count The number of reviews that were published on your business profile.
    Rating* The average rating is given for each review published on your business profile.

     

    * Post Views: When used with the dimension Post, the widget shows the Views of the posts published during the selected dashboard period.

    * Post Actions: When used with the dimension Post, the widget shows the Actions of the posts published during the selected dashboard period.

    * Rating: When used with the dimension Review, the widget shows the Rating of the reviews published during the selected dashboard period

     

     

    Dimension Name Description
    Search Type The type of search by which your business profile was found (Direct, Discovery, or Branded).
    Google Service The service through which your business profile was viewed (Google Search or Google Maps).
    Customer Actions The type of action that occurred on your business profile (Website Clicks, Phone Calls, or Directions Requests).
    Post The post is published on your business profile.
    Review The review was published on your business profile.
    Location Name The location name is associated with your business locations.
    Location Store Code The location store code is associated with your business location.
    Location Address The full address associated with your business location (includes address lines, locality, administrative area, postal code, and regional code).
    Labels The location labels are associated with your business location.

     

    3 - Notes/Limitations

     

    • Due to Google My Business’s API limitations, new widgets can only show up to 18 months of historical data. However, we store data as soon as a new widget is created, so we’ll be able to display historical data as far back as when the widget was first created in DashThis, even if this goes back further than 18 months.
    • Google My Business’s Interface displays the last 28 days of data when choosing 1 month, however, DashThis shows a fixed period of 30 or 31 days of data for a complete month, which may result in a slight difference in the data displayed in your widgets compared to what you see in your GMB account.
    • Please note that there can be up to 5 days of latency in Google My Business’s data, to address this possible latency, we refresh completed periods for up to 5 days after the period ended.
    • To make sure you see your Google My Business listings in DashThis, please make sure all your GMB listings are verified by Google.
    • You can track all your Google My Business listings in one widget via the dimension “Location.”
    • A preset template dashboard for multiple location listings is available: Google My Business Multiple Locations Report.

     

    Should you need any assistance with Google My Business, please reach out to our Support Team 🤘