Google My Business metrics and dimensions

 

Important: GMB is currently in the process of migrating toward a new API. This means that new metrics will be added and others discontinued. The discontinued metrics will be removed in DashThis by February 20th, 2023.

Additionally, some metrics will have a lower value than expected (see notes in calculations column and callout note below chart).

For more information, please visit their developer page.

 

 

Metric name Description Calculations (if applicable)
Branded Searches *discontinued The number of times your business profile was shown when a user searched for your brand or a brand related to your business.  
Direct Searches *discontinued The number of times your business profile was shown when a user searched directly for your business name or address.  
Directions Requests*(see callout note below metric chart) The number of times driving directions to your business location were requested.  
Discovery Searches *discontinued The number of times your business profile was shown when a user searched for a category, product, or service you offer (ex. restaurant).  
Food orders (new) The number of food orders received from the business profile.  
Messages (new) The number of message conversations received on the business profile.  
Phone Calls The number of times your business’s phone number was clicked on.  
Photo Views Customers *discontinued The number of views on media items uploaded by customers.  
Photo Views Merchant
*discontinued
The number of views on media items uploaded by merchants.  
Posts Actions *discontinued The number of times the call to action button was clicked on your business posts.  
Posts Views *discontinued The number of times your business posts were viewed on Google Search.  
Rating *(see callout note below metric chart) The average rating is given for each review published on your business profile.  
Reviews Count The number of reviews that were published on your business profile.  
Total Actions The number of actions that occurred on your business profile, either Website Clicks, Phone Calls, or Directions Requests.

Directions Requests + Phone Calls + Website Clicks

*This result may be lower as it has an expected value variation*

Total Searches

*discontinued

The number of times your business was shown to a user, either from a direct, a discovery, or a branded search.  
Total Views The number of times your business was viewed, either on Google Search or Google Maps.

Views on Maps + Views on Search

*This result may be lower because ''multiple impressions by a unique user within a single day are counted as a single impression''

Unique Desktop User On Maps (new) Business impressions on Google Maps on Desktop devices. Multiple impressions by a unique user within a single day are counted as a single impression.  
Unique Desktop User On Search (new) Business impressions on Google Search on Desktop devices. Multiple impressions by a unique user within a single day are counted as a single impression.  
Unique Mobile User On Maps (new) Business impressions on Google Maps on Mobile devices. Multiple impressions by a unique user within a single day are counted as a single impression.  
Unique Mobile User On Search (new) Business impressions on Google Search on Mobile devices. Multiple impressions by a unique user within a single day are counted as a single impression.  
Views on Maps  The number of times your business profile was viewed on Google Maps.

Unique Desktop User On Maps + Unique Mobile User On Maps
*This result may be lower because ''multiple impressions by a unique user within a single day are counted as a single impression''

Views on Search  The number of times your business profile was viewed on Google Search. Unique Desktop User On Search + Unique Mobile User On Search
*This result may be lower because ''multiple impressions by a unique user within a single day are counted as a single impression''
Website Clicks  The number of times your business’s website was clicked on.  



*Direction requests: The new values of this metric may be lower because Google changed how they tally unique direction requests to account for things like multi-tapping, direction request cancellation, and spam. Google expects the new direction requests metric to more accurately represent the number of times individual customers request directions to your business.


*Rating: When used with the dimension Review, the widget shows the Rating of the reviews published during the selected dashboard period

 

 

Dimension Name Description

Search Type

*discontinued

The type of search by which your business profile was found (Direct, Discovery, or Branded).
Google Service The service through which your business profile was viewed (Google Search or Google Maps).
Customer Actions The type of action that occurred on your business profile (Website Clicks, Phone Calls, or Directions Requests).
Post *discontinued The post is published on your business profile.
Review The review was published on your business profile.
Location Name The location name is associated with your business locations.
Location Store Code The location store code is associated with your business location.
Location Address The full address associated with your business location (includes address lines, locality, administrative area, postal code, and regional code).
Labels The location labels are associated with your business location.

 


If you would like to request more metrics and dimensions, please reach out to our Support Team. 

 



What's next:

Google My Business notes/limitations