How to create reports and dashboards using Bing Ads (Microsoft Advertising)?

It’s easy to create a great paid search custom dashboards using Bing data! On top of that, you can even mix both Adwords and Bing data sources into a single report.


1 – Connect your account

It’s very easy to connect your Bing Ads account to DashThis. It requires only 2 quick steps:

1- In the Integration Manager, choose Bing Ads and click on Add.

Integration Manager


2- You’re then redirected to Bing Ads (aka Microsoft). Sign in as usual and allow DashThis to access your Bing Ads data (don’t worry – we only use it to generate your dashboards!).

As a sign of success, your account now appears under the section Integrations in use in DashThis, on the right side of your screen!

You’re all set and done to create dashboards now!


2 – KPIs, metrics, and dimensions

The following standard KPIs are available from the Preset Widgets drop-down menu:

  • Average CPC
  • Average CPM
  • Clicks
  • Conversion Rate
  • Conversions
  • Cost
  • Cost Per Conversion
  • CTR
  • Impressions
  • Top Ad Groups (Clicks)
  • Top Campaigns (Clicks)
  • Top Keywords (Clicks)


The available metrics and dimensions are:


  • Ad Clicks
  • Ad Cost
  • Ad Impressions
  • Average Ad Position
  • Budget Lost Impression Share
  • Click-Through-Rate (CTR)
  • Conversion Rate (Leads/Clicks)
  • Cost Per Click (CPC)
  • Cost Per Conversion
  • Cost Per Thousand Impressions (CPM)
  • Goal Completions Total (Conversions)
  • Impression Share
  • Return on Ad Spend (ROAS in $)
  • Return on Ad Spend (ROAS in %)
  • Revenue
  • ROI (Revenue vs Cost)



  • Ad Group
  • Ad Network
  • Campaign
  • Device
  • Keyword
  • Campaign Label


Our support team is always there for you if you have any questions!

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