How to create a dashboard with Instagram Insights

Instagram Insights allows you to see engagement analytics that can improve your business marketing strategies. The good news? You can connect these insights to your reports seamlessly!


1 - How to integrate Instagram Insights to DashThis
2 - List of metrics and dimensions
3 - Notes/Limitations


1 – Integrate Instagram Insights to DashThis 

  • Permissions: In order to successfully connect Instagram Insights to DashThis, you need to have a Business Account. If you do not have a business account already, here are the steps provided by META: How to set up a business account on Instagram.

    Should you need more information about users and permissions, please go to META's Help Center.

  • If you need to connect your Instagram Page to your connected Facebook pages, you can do this by going to your META Business settings - Please note that you need to be a business admin to do this.

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How to connect Facebook Insights to DashThis:

Step 1 - Go to DashThis and click on the integrations page

Step 2 - Scroll down the list of available integrations and click on ADD + beside Instagram Insights

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Step 3 -
Sign in to your Facebook account

  • Important: When connecting Instagram Insights to DashThis, please know that it is normal that you have to connect with your personal Facebook account. The list of pages managed by your business can be found in the META business settings

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Step 4 - Confirm your Facebook account by clicking on Continue

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Step 5 - Confirm the DashThis-Facebook Insights integration setup

In the last step, you’ll be asked to confirm that the process is complete. Facebook also gives you the ability to choose what to allow when setting up the integration. If you choose to do so, check the boxes next to each Facebook Page that you’d like to include in your DashThis account.

It’s important that you select every page you’re likely to pull data from; DashThis won’t be able to access data from any page for which you don’t check this box.


Authorize access to FB Grant access to page FB


Once satisfied, click on “OK”. You’ll then be brought back to your DashThis account.

Now you can create reports with Instagram Insights 🙌 Not sure which data to import? No problem! We created a periodic dashboard template to help you. Simply go to your Dashboard manager page and click on Create Dashboard, search through the periodic templates or search for the integration's name, and find Instagram Insights Report.

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2 - List of metrics and dimensions


Metric name Description
Comments The total number of comments on your posts. Please note that this metric will not include carousel children posts, but will include replies and captions.
Engagement The total number of likes and comments on your post. Please note that this metric will not include carousel album data.
Follower Engagement Rate The rate at which your followers engaged with your posts. This is calculated by adding together the total number of likes and comments and dividing the result by your number of followers.
Followers* The total number of people who follow your account.
Impressions The total number of impressions for your post (photo, video, or carousel album).
Likes The total number of people who liked your posts. Please note that this metric will not include carousel children posts.
Post Count The total number of posts published by your account during the period.
Profile Views The total number of users who have viewed your account’s profile.
Reach The total number of unique accounts that have seen your post (photo, video, or carousel album). Repeated views and views by the same user are only counted as a single view. This includes ad activity generated through the API, Facebook ads interfaces, and the Promote feature.
Video Views The total number of times your video has been seen. This will return a zero for videos in carousel albums.
Website Clicks The total number of clicks on the website link in your account’s profile.
Engagement Rate The rate at which users engaged with your posts. This is calculated by adding together the total number of likes and comments and dividing the result by the total number of post impressions.


  • META has started adding data for Instagram reels, at this time, only the following metrics show data for reels: Reach, Comments, and Likes.

**All of those metrics, except Likes and Comments, are available from the moment your Instagram page is considered a business account. Therefore, your data won’t be visible before you’ve made the switch from a personal page to a business account.


Dimension name Description
Post with Image The image of the post.
Post Type The type of post.
Post Name The caption of the post.
Hashtag The hashtag used in your posts.
Post Link The link for your post.
City The cities in which your account followers live.
Country The countries in which your account followers live.
Age Gender Your account follower’s gender and age.


3- Notes/Limitations


  • When you create a widget with the followers metric, Instagram's API does not give us access to the historical data for a past period. As a result of this, your data will be displayed as a 0 at the time the widget is created. 

    Screen Shot 2022-08-31 at 8.43.08 AMTo see immediate results, please change the period at the top of your dashboard to the present period. Once your widget has been created, DashThis will begin storing historical data which will evolve over time based on your actual follower count.

    If you delete the follower's widget your data will still be available for that source if you choose to re-create it.

  • If you add multiple Instagram widgets to your dashboard in a short period of time, you may get an error message. Don’t worry, this is only because Facebook’s Graph API has a limit of 200 calls per hour per user, for Instagram Insights. All you have to do is wait a bit and refresh! Once a period is over (e.g. a month is completed in your monthly dashboard), your data will stop being refreshed automatically. You can refresh it manually if needed, by clicking on the “refresh” button when hovering over your widget.

  • When using any of the “Post” dimensions in your widget, the results (ex. Impressions, Clicks, etc.) will show data for the posts published during the time period shown in your dashboard. On the opposite, when creating a widget without any dimension, the results will show data that happened during the time period shown in your dashboard, and for all posts on your page.

  • All data related to archived posts won't be visible in your widgets.



Should you need any assistance with Instagram Insights, please reach out to our Support Team 🤘