| Metric name | Description | Calculations (if applicable) |
| Comments | The total number of comments on your posts. Please note that this metric will not include carousel children's posts, but will include replies and captions. | |
| Engagement | The total number of likes and comments on your post. Please note that this metric will not include carousel album data. | |
| Follower Engagement Rate | The rate at which your followers engaged with your posts. | Add the total number of likes and comments and divide the result by your number of followers. |
| Followers* | The total number of people who follow your account. | |
| Impressions | The total number of impressions for your post (photo, video, or carousel album). | |
| Likes | The total number of people who liked your posts. Please note that this metric will not include carousel children posts. | |
| Post Count | The total number of posts published by your account during the period. | |
| Profile Views | The total number of users who have viewed your account’s profile. | |
| Reach | The total number of unique accounts that have seen your post (photo, video, or carousel album). Repeated views and views by the same user are only counted as a single view. This includes ad activity generated through the API, Facebook ads interfaces, and the Promote feature. | |
| Video Views | The total number of times your video has been seen. This will return a zero for videos in carousel albums. | |
| Website Clicks | The total number of clicks on the website link in your account’s profile. | |
| Engagement Rate | The rate at which users engaged with your posts. | Add the total number of likes and comments and divide the result by the total number of post impressions. |
All of these metrics, except Likes and Comments, are available from the moment your Instagram page is considered a business account. Therefore, your data won’t be visible before you’ve made the switch from a personal page to a business account.
| Dimension name | Description |
| Post with Image | The image of the post. |
| Post Type | The type of post. |
| Post Name | The caption of the post. |
| Hashtag | The hashtag used in your posts. |
| Post Link | The link for your post. |
| City | The cities in which your account followers live. |
| Country | The countries in which your account followers live. |
| Age Gender | Your account follower’s gender and age. |
Instagram Reels: META has started adding data for Instagram reels, however only the following metrics will display results: Reach, Comments, and Likes.
Here is an example of how you can see this data in your dashboard:
- Select a custom widget type (for example historic)
- Choose one of the 3 metrics that will have data (for example Reach)
- Under the filter section, select ''post type''
- Choose your value (for example equals)
- In the last filter drop-down, select your video or photo source type (Example Reels)
- Create widget
If you would like to request more metrics and dimensions, please reach out to our Support Team.
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