Instagram Insights metrics and dimensions

 

Metric name Description Calculations (if applicable)
Comments The total number of comments on your posts. Please note that this metric will not include carousel children's posts, but will include replies and captions.  
Engagement The total number of likes and comments on your post.   
Follower Engagement Rate The rate at which your followers engaged with your posts.  Add the total number of likes and comments and divide the result by your number of followers.
Followers* The total number of people who follow your account.  
Impressions The total number of impressions for your post (photo, video, or carousel album).  
Likes The total number of people who liked your posts. Please note that this metric will not include carousel children posts.  
Post Count The total number of posts published by your account during the period.  
Profile Views The total number of users who have viewed your account’s profile.  
Reach The total number of unique accounts that have seen your post (photo, video, or carousel album). Repeated views and views by the same user are only counted as a single view. This includes ad activity generated through the API, Facebook ads interface, and the Promote feature.  
Video Views The total number of times your video has been seen. This will return a zero for videos in carousel albums.  
Website Clicks The total number of clicks on the website link in your account’s profile.  
Engagement Rate The rate at which users engaged with your posts. Add the total number of likes and comments and divide the result by the total number of post impressions.

 

All of these metrics, except Likes and Comments, are available from the moment your Instagram page is considered a business account. Therefore, your data won’t be visible before you’ve made the switch from a personal page to a business account.

 

Dimension name Description
Post with Image The image of the post.
Post Type The type of post.
Post Name The caption of the post.
Hashtag The hashtag used in your posts.
Post Link The link for your post.
City The cities in which your account followers live.
Country The countries in which your account followers live.
Age Gender Your account follower’s gender and age.

 


Instagram Reels:
META has started adding data for Instagram reels, however only the following metrics will display results: Reach, Comments, and Likes. 

Here is an example of how you can see this data in your dashboard:

  • Select a custom widget type (for example historic)
  • Choose one of the 3 metrics that will have data (for example Reach
  • Under the filter section, select ''post type''
  • Choose your value (for example equals)
  • In the last filter drop-down, select your video or photo source type (Example Reels)
  • Create widget

 

If you would like to request more metrics and dimensions, please reach out to our Support Team. 

 



What's next:

Instagram Insights notes/limitations