Instagram Insights metrics and dimensions

Metric name	Description	Calculations (if applicable)
30 Day Unique Page Reach	The number of unique accounts that have seen your content at least once over the period's last 30 days.
Comments	The total number of comments on your posts. Please note that this metric will not include carousel children's posts, but will include replies.
Follower Engagement Rate	The rate at which your followers engaged with your posts.	Adding together the total number of likes, comments, saves and shares, and dividing the result by your number of followers.
Followers*	The total number of people who follow your account.
Likes	The total number of people who liked your posts. Please note that this metric will not include carousel children posts and promoted posts, but will include likes on replies.
Page Engagement Rate	The rate at which users engaged with your posts, including Reels. *Please note that there’s no historical data available before October 2024.	Adding together the total number of likes, comments, shares and saves, and dividing the result by the total number of Page views.
Page Interactions	The total number of interactions for your Instagram page. *Please note that there’s no historical data available before October 2024.
Page Views	The total number of views for your Instagram page, including Reels. *Please note that there’s no historical data available before October 2024.
Post Count	The total number of posts published by your account during the period.
Post Engagement Rate	The rate at which users engaged with your posts, including Reels.	Adding together the total number of likes, comments, shares and saves, and dividing the result by the total number of Post views.
Post Interactions	The total number of likes, comments, saves and shares on your posts.
Post Views	The total number of views for your posts, including Reels.
Profile Views	The total number of users who have viewed your account’s profile.
Reach	The total number of unique accounts that have seen your posts (photo, video or carousel album).
Reel Views	The number of times the reels starts to play after a view is already counted.
Saves	The number of saves of your content minus the number of unsaves.
Shares	The number of shares of your post.
Total Post Reach	The cumulative reach of every post in your account made over the period.
Total Views	The total number of times your video and reels have been seen.
Video Views	The total number of times your video has been seen. This will return a zero for videos in carousel albums.
Website Clicks	The total number of clicks on the website link in your account’s profile.

*Followers: When you create a widget with the followers metric, Instagram's API does not give us access to the historical data for a past period. As a result of this, your data will be displayed as a 0 at the time the widget is created.

All of these metrics, except Likes and Comments, are available from the moment your Instagram page is considered a business account. Therefore, your data won’t be visible before you’ve made the switch from a personal page to a business account.

Dimension name	Description
Age Gender	Your account follower’s gender and age.
City	The cities in which your account followers live.
Country	The countries in which your account followers live.
Hashtag	The hashtag used in your posts.
Post Link	The link for your post.
Post Name	The caption of the post.
Post Type	The type of post.
Post with Image	The image of the post.

Instagram Reels: META has started adding data for Instagram reels, however only the following metrics will display results: Reach, Comments, Engagement, and Likes.

Here is an example of how you can see this data in your dashboard:

Select a custom widget type (for example historic)
Choose one of the metrics that will have data (for example Reach)
Under the filter section, select ''post type''
Choose your value (for example equals)
In the last filter drop-down, select your video or photo source type (Example Reels)
Create widget

If you would like to request more metrics and dimensions, please reach out to our Support Team.

What's next:

Instagram Insights notes/limitations