|Metric name||Description||Calculations (if applicable)|
|Comments||The total number of comments on your posts. Please note that this metric will not include carousel children's posts, but will include replies and captions.|
|Engagement||The total number of likes and comments on your post.|
|Follower Engagement Rate||The rate at which your followers engaged with your posts.||Add the total number of likes and comments and divide the result by your number of followers.|
|Followers*||The total number of people who follow your account.|
|Impressions||The total number of impressions for your post (photo, video, or carousel album).|
|Likes||The total number of people who liked your posts. Please note that this metric will not include carousel children posts.|
|Post Count||The total number of posts published by your account during the period.|
|Profile Views||The total number of users who have viewed your account’s profile.|
|Reach||The total number of unique accounts that have seen your post (photo, video, or carousel album). Repeated views and views by the same user are only counted as a single view. This includes ad activity generated through the API, Facebook ads interface, and the Promote feature.|
|Video Views||The total number of times your video has been seen. This will return a zero for videos in carousel albums.|
|Website Clicks||The total number of clicks on the website link in your account’s profile.|
|Engagement Rate||The rate at which users engaged with your posts.||Add the total number of likes and comments and divide the result by the total number of post impressions.|
All of these metrics, except Likes and Comments, are available from the moment your Instagram page is considered a business account. Therefore, your data won’t be visible before you’ve made the switch from a personal page to a business account.
|Post with Image||The image of the post.|
|Post Type||The type of post.|
|Post Name||The caption of the post.|
|Hashtag||The hashtag used in your posts.|
|Post Link||The link for your post.|
|City||The cities in which your account followers live.|
|Country||The countries in which your account followers live.|
|Age Gender||Your account follower’s gender and age.|
Instagram Reels: META has started adding data for Instagram reels, however only the following metrics will display results: Reach, Comments, and Likes.
Here is an example of how you can see this data in your dashboard:
- Select a custom widget type (for example historic)
- Choose one of the 3 metrics that will have data (for example Reach)
- Under the filter section, select ''post type''
- Choose your value (for example equals)
- In the last filter drop-down, select your video or photo source type (Example Reels)
- Create widget
If you would like to request more metrics and dimensions, please reach out to our Support Team.