How to create a dashboard with Google Ads?

Google Ads provides a very powerful API to access its rich database. With DashThis‘s native integration of Google Ads, it’s easier than ever to create a great custom paid search dashboard!

1 – Connect your account

It’s very easy to connect your Google Ads account to DashThis. It requires only 2 quick steps.

  1. In the Integration Manager, choose Google Ads and click on Add.

    Integration manager google ads

  2. You’re then redirected to Google. Sign in as usual and allow DashThis to access your Google Ads data (don’t worry – we only use it to generate your dashboards!).

As a sign of success, your account now appears under the section Integrations in use in DashThis!


You’re all set and done to create dashboards now! You can also create Google Ads Dashboards very easily by using our report templates.

 

2 – KPIs, metrics, and dimensions


The following standard KPIs are available from the Preset Widgets drop-down menu:

  • Average CPC
  • Average CPM
  • Average Position
  • Clicks
  • Conversion Rate
  • Conversions
  • Cost
  • Cost + 15% markup
  • Cost Per Conversion
  • Cost Per Conversion + 15% markup
  • CTR
  • Cost Per Click (CPC) + 15% markup
  • Impressions
  • Remarketing List Size
  • Search Budget Lost Imp. Share
  • Search Impression Share
  • Top Ad Groups (Clicks)
  • Top Campaigns (Clicks)
  • Top Keywords with Quality Score
  • Total Average Ad Position

 

The available metrics and dimensions are:

Metrics:

  • All Conversions Rate
  • All Conversions Value
  • All Conversions Value / Click
  • All Conversions
  • Average Position
  • Average Conversion Value
  • Avg. Conversion Value (All Conv.)
  • Avg. Conversion Value (Conv.)
  • Average Cost per View (CPV)
  • Clicks
  • Click-Through-Rate (CTR)
  • Click Conversion Rate
  • Cost
  • Conversions
  • Conversion Rate
  • Conversion Value
  • Conversion Value / Click
  • Cost Per Click (CPC)
  • Cost / Conversions
  • Cost / All Conversions
  • Cost Per Thousand Impressions (CPM)
  • Cross Device Conversions
  • Daily Budget
  • Display Lost IS (budget)
  • Display Impression Share
  • Effective Revenue Share (ERS) for Conv.
  • Effective Revenue Share (ERS) for All Conv.
  • First Page CPC
  • Gmail Clicks to Website
  • Impressions
  • Impressions (Absolute Top) %
  • Impressions (Top) %
  • Phone Calls
  • Phone Impressions
  • Phone-Through Rate (PTR)
  • Quality Score
  • Remarketing List Size
  • Return on Ad Spend (ROAS in $) for Conv.
  • Return on Ad Spend (ROAS in %) for Conv.
  • Return on Ad Spend (ROAS in $) for All Conv.
  • Return on Ad Spend (ROAS in %) for All Conv.
  • Return on Investment (ROI) for Conv.
  • Return on Investment (ROI) for All Conv.
  • Search Lost IS (budget)
  • Search Impression Share
  • Search Lost IS (rank)
  • Total Average Ad Position
  • Top of Page (CPC)
  • Unique cookies
  • Viewable Impressions
  • Views
  • View rate
  • Video played to 25%
  • Video played to 50%
  • Video played to 75%
  • Video played to 100%
  • View-through Conv.

 

Dimensions:

  • Ad Group
  • Ad Group Status
  • Ad Network
  • Age Range
  • Description
  • Campaign
  • Campaign Status
  • City
  • Click Type
  • Conversion Name
  • Conversion Category
  • Conversion Name
  • Country
  • Customer Name
  • Device
  • Display Ad with Image
  • Display Keyword
  • Gender
  • Headline
  • Keyword
  • Keyword with Match Type
  • Keyword without Match Type
  • Keyword Status
  • Label
  • Metro Area
  • Name
  • Offer ID*
  • Placement URL
  • Placement Domain
  • Product Title*

  • Product Type 1*

  • Product Type 2*

  • Product Type 3*

  • Product Type 4*

  • Product Type 5*

  • Region
  • Remarketing List Name
  • Search Ad with Preview
  • Search Partners
  • Search Term

 

*Due to Google Ads' API restrictions, all Shopping dimensions can't be used with "Conversion Rate" and "All Conversion Rate" metrics; and the Product Title dimension can't be used with any metric related to Conversions (i.e. Conversions, Conversion Value, Cost per Conversion, Effective Revenue Share, ROAS, etc.) as well as the "Conversion Name" and "Conversion Type" filters.


Notes

  1. Google Ads conversions metrics are refreshed for the current period and the previous 30 days. Which means that if one of your campaigns brought a conversion days or weeks after the user saw your ad, the data will be updated up to 30 days after the dashboard’s period is over.
  2. With our Google Ads integration, you can use the Ad dimension in a Multi-Column List widget. With this type of custom widget, you can see a reproduction of a google search result including your Ad, Campaign, and Ad Group.

    ad-multi-column

  3. In our Google Ads integration the term Automatic Content is used to specify ads that are published using the Google Display Network instead of the Search Network.
  4. To help you analyze customer activity on your website, you can link your Google Ads account with your Google Analytics account. More details on this here: https://support.google.com/adwords/answer/1704341?hl=en

 

 

Try it free