Google Ads notes/limitations


  1.  DashThis supports Performance Max, Local Service Ads & Smart Campaigns.

  2. Auction insights are currently not available in the Google Ads API. To learn more about how to pull this information into DashThis, please visit this article.

  3. Google Ads conversions metrics are refreshed for the current period and the previous 30 days. This means that if one of your campaigns brought conversion days or weeks after the user saw your ad, the data would be updated up to 30 days after the dashboard’s period is over.

  4. With our Google Ads integration, you can use the Ad dimension in a Multi-Column List widget. With this type of custom widget, you can see a reproduction of a google search result including your Ad, Campaign, and Ad Group.


  5. The Search Ad with Preview dimension is only available with a multi-column list widget.

  6. To help you analyze customer activity on your website, you can link your Google Ads account with your Google Analytics account. More details regarding this information can be found in this article.

  7. Due to Google Ads' API restrictions, all Shopping dimensions can't be used with "Conversion Rate" and "All Conversion Rate" metrics; and the Product Title dimension can't be used with any metric related to Conversions (i.e. Conversions, Conversion Value, Cost per Conversion, Effective Revenue Share, ROAS, etc.) as well as the "Conversion Name" and "Conversion Category" filters.

  8. Shopping Campaign Product images are not available with Google Ads API however, you can pull the product title depending on which metric you choose.


9. With the new Google Ads API, there is a graphic limitation with some ad types (list provided below). Please note that you should have access to the data however, ads will not display any description or image, only the ad ID (see screenshots below)

Google Ads Shopping SmartAd ID example:


DashThis widget display example:




List of non-supported graphic ad types:

APP_AD The ad is an app ad.
APP_ENGAGEMENT_AD The ad is an app engagement ad.
APP_PRE_REGISTRATION_AD Universal app pre-registration ad.
DISCOVERY_CAROUSEL_AD Discovery carousel ad.
DISCOVERY_MULTI_ASSET_AD Discovery multi-asset ad.
DYNAMIC_HTML5_AD The ad is a display upload ad with one of the DYNAMIC_HTML5_* product types.
HOTEL_AD The ad is a hotel ad.
HTML5_UPLOAD_AD The ad is a display upload ad with the HTML5_UPLOAD_AD product type.
IN_FEED_VIDEO_AD In-feed video ad.
LEGACY_RESPONSIVE_DISPLAY_AD The ad is a legacy responsive display ad.
LEGACY_APP_INSTALL_AD The ad is a legacy app install ad.
LOCAL_AD The ad is a local ad.
SHOPPING_SMART_AD The ad is a Smart Shopping ad.
SHOPPING_PRODUCT_AD The ad is a standard Shopping ad.
SHOPPING_COMPARISON_LISTING_AD The ad is a Shopping Comparison Listing ad.
SMART_CAMPAIGN_AD Smart campaign ad.
VIDEO_AD The ad is a video ad.
VIDEO_BUMPER_AD Video bumper ad.
VIDEO_OUTSTREAM_AD Video outstream ad.
VIDEO_RESPONSIVE_AD Video responsive ad.
VIDEO_NON_SKIPPABLE_IN_STREAM_AD Video non-skippable in-stream ad.
VIDEO_TRUEVIEW_IN_STREAM_AD Video TrueView in-stream ad.
UNSPECIFIED No value has been specified.
UNKNOWN The received value is not known in this version.
This is a response-only value.



Should you need any assistance with Google Ads, please reach out to our Support Team 🤘