How to connect with Google Analytics Universal

Google Analytics is probably the most essential tool a digital marketing expert needs to use for optimizing digital strategies. Building reports with this integration is important to show data relative to website performance.

IMPORTANT: As announced by Google, on July 1, 2023, Google Analytics Universal properties will no longer process data. 

You can still continue to use the GA Universal integration in DashThis, however, as Google suggests, it is recommended that you start running your data in parallel with GA4 going forward.

Please see our steps below on how to integrate GA Universal or visit our article on how to create a dashboard with GA4.



Integrate GA Universal into DashThis

Permissions: In order to successfully connect Google Analytics (Universal) to DashThis, you need to have Viewer permissions (previously Read & Analyze permissions). Should you need more information on Google Analytics Universal user roles and permissions, please visit Google's help center


Step 1 - Go to DashThis and click on the integrations page

Step 2 - Scroll down the list of available integrations and click on ADD + beside Google Analytics

 Screen Shot 2022-08-23 at 11.22.11 AM

Step 3
 - You’re then redirected to Google where you will sign in as usual and allow DashThis to access your Google Ads data (don’t worry – we only use it to generate your dashboards!)

Screen Shot 2022-08-23 at 11.22.39 AM

Now you can create reports with Google Analytics (Universal)  🙌 Not sure which data to import? No problem! We created a periodic dashboard template to help you. Simply go to your Dashboard manager page and click on Create Dashboard, search through the periodic templates or write the integration's name, and find Google Analytics Report.

Screen Shot 2022-08-23 at 11.36.32 AM



Should you need any assistance with UA, please reach out to our Support Team 🤘


What's next:

Google Analytics Universal metrics and dimensions
Google Analytics Universal filters
Google Analytics Universal notes/limitations