How to create a dashboard using MailChimp?

mailchimp logoMailChimp is a well-known email marketing service provider having more than 3.5 million users. More than 4 billion emails are sent each month using this service! Many of our users rely on MailChimp for their email marketing, which is why we integrated MailChimp into DashThis.

1 – Connect your account


It’s very easy to connect your MailChimp account to DashThis. It requires only 2 quick steps:

  1. In the Integration Manager, choose MailChimp and click on Add.

    Integration manager Mailchimp
  2. You’re then redirected to MailChimp. Sign in as usual and allow DashThis to access your MailChimp data (don’t worry – we only use it to generate your dashboards!).


As a sign of success, your account now appears under the section Integrations in use in DashThis!

You’re all set and done to create dashboards now!


2 – KPIs, metrics, and dimensions


The following standard KPIs are available from the Preset Widgets drop down menu:

  • Top Campaigns (Unique Open Rate)
  • Top Mailing Lists (Member Count)
  • Unique Open Rate
  • Users who Clicked Rate


The available metrics and dimensions are:


  • Bounce Rate
  • Emails Sent
  • Fans
  • Hard Bounces
  • Link Clicks (available only with the Popular Link dimension)
  • List Member Count
  • Opens
  • Soft Bounces
  • Unique Open Rate
  • Unique Opens
  • Users Who Clicked
  • Users Who Clicked Rate (Clicks/Opens)
  • Users Who Clicked Rate (Clicks/Recipients)

** There is no data history for the List Member Count, but we keep it so your List Member Count will evolve in time. **



  • Campaign
  • Mailing List
  • Popular Links (available only with the Link Clicks metric)
  • Region (available only with the Total Opens metric)


3 – Historical data


MailChimp’s API only allows reporting softwares to automatically retrieve data in real time when requested. No historic data can be retrieved.

Therefore, in order to have the most accurate data collected for a particular campaign, we recommend you create a new widget as soon as you launch your campaign, and filter it by its campaign name. This will allow you to monitor a specific metric for that particular campaign.  

Please see image below for a visual reference.






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