Mailchimp metrics and dimensions

 

Metric Name Description Calculations (if applicable)
Bounce Rate The percentage of recipients that were registered as a hard or soft bounce.  
Emails Sent The number of contacts the campaign was sent to.  
Hard Bounces The number of recipients that were registered as hard bounces.  
List Member Count The number of contacts in a given audience list.  
Soft Bounces The number of recipients that were registered as soft bounces.  
Total Clicks The total number of times tracked links were clicked by recipients. This count includes multiple clicks from individual recipients.  
Total Opens The total number of times the campaign was opened by recipients. This count includes multiple opens from individual recipients.  
Unique Clicks The number of clicks on any tracked link in a given campaign.  
Unique Open rate The percentage of recipients who opened a given campaign any number of times.  
Unique Opens The number of recipients who opened a given campaign any number of times.  
Users Who Clicked The number of recipients who clicked any tracked link any number of times in a given campaign.  
Users Who Clicked Rate  The percentage of recipients who registered as an open who also clicked a link in a given campaign. Clicks / Opens
Users Who Clicked Rate The percentage of recipients who clicked a link in a given campaign. Clicks / Recipients
Unsubscribe Count The number of members marked as "Unsubscribed" in a given audience list.   

 

 

Dimension Name

Description

A/B Campaign

The name of the A/B campaign.

Automation Campaign The name of the automation campaign. Also called "Classic Automations". Does not include "Customer Journeys".
Campaign The name of the campaign.
Customer Journey Not supported.
Mailing List The name of the audience list.

Popular Links (A/B Campaign)

The link inserted in a given A/B campaign.
Popular Links (Automation Campaign) The link inserted in a given automation campaign.
Region The region where the audience is located.
Segment The name of the segment in the audience list.

 


If you would like to request more metrics and dimensions, please reach out to our Support Team. 

 



What's next:

Mailchimp notes/limitations