Mailchimp notes/limitations


  • MailChimp’s API only allows reporting software to automatically retrieve data in real time when requested. No historical data can be retrieved.
  • The metric "Unsubscribe Count" is only reporting data for audience lists, not for specific campaigns (even if the campaign has a very similar name compared to the audience list). Be mindful of this detail when reporting this to your client.
  • When creating a widget in DashThis with MailChimp's integration, you will see cumulative data attributed to your campaigns. But you won't be able to see the specific results associated with past periods.
  • In order to have the most accurate data collected for a particular campaign, we recommend you create a new widget as soon as you launch your campaign, and filter it by its campaign name. This will allow you to monitor a specific metric for that particular campaign.  



Should you need any assistance with Mailchimp, please reach out to our Support Team 🤘