How to create a dashboard using MailChimp?

mailchimp logoMailChimp is a well-known email marketing service provider having more than 3.5 million users. More than 4 billion emails are sent each month using this service! Many of our users rely on MailChimp for their email marketing, which is why we integrated MailChimp into DashThis.

1 – Connect your account

 

It’s very easy to connect your MailChimp account to DashThis. It requires only 2 quick steps:

  1. In the Integration Manager, choose MailChimp and click on Add.

    Integration manager Mailchimp
  2. You’re then redirected to MailChimp. Sign in as usual and allow DashThis to access your MailChimp data (don’t worry – we only use it to generate your dashboards!).

 

As a sign of success, your account now appears under the section Integrations in use in DashThis!

You’re all set and done to create dashboards now!

 

2 – KPIs, metrics, and dimensions

 

The following standard KPIs are available from the Preset Widgets drop down menu:

  • Top Campaigns (Unique Open Rate)
  • Top Mailing Lists (Member Count)
  • Unique Open Rate
  • Users who Clicked Rate

 

The available metrics and dimensions are:

Metrics

Bounce Rate The percentage of recipients that were registered as a hard or soft bounce.
Emails Sent The number of contacts the campaign was sent to.
Hard Bounces The number of recipients that were registered as hard bounces.
List Member Count The number of contacts in a given audience list.
Soft Bounces The number of recipients that were registered as soft bounces.
Total Clicks The total number of times tracked links were clicked by recipients. This count includes multiple clicks from individual recipients.
Total Opens The total number of times the campaign was opened by recipients. This count includes multiple opens from individual recipients.
Unique Clicks The number of clicks on any tracked link in a given campaign.
Unique Open rate The percentage of recipients who opened a given campaign any number of times.
Unique Opens The number of recipients who opened a given campaign any number of times.
Users Who Clicked The number of recipients who clicked any tracked link any number of times in a given campaign.
Users Who Clicked Rate (Clicks/Opens) The percentage of recipients who registered as an open who also clicked a link in a given campaign.
Users Who Clicked Rate (Clicks/Recipients) The percentage of recipients who clicked a link in a given campaign.
Unsubscribe Count The number of members marked as "Unsubscribed" in a given audience list.

 

** There is no data history for the List Member Count, but we keep it so your List Member Count will evolve in time. **

 

Dimensions

A/B Campaign

The name of the A/B campaign.

Automation Campaign The name of the automation campaign.
Campaign The name of the campaign.
Mailing List The name of the audience list.

Popular Links (A/B Campaign)

The link inserted in a given A/B campaign.
Popular Links (Automation Campaign) The link inserted in a given automation campaign.
Region The region where the audience is located.
Segment The name of the segment in the audience list.

 

3 – Historical data

 

MailChimp’s API only allows reporting softwares to automatically retrieve data in real time when requested. No historic data can be retrieved.

When creating a widget in DashThis with the MailChimp's integration, you will see cumulative data attributed to your campaigns. But you won't be able to see the specific results associated with past periods.

 

In order to have the most accurate data collected for a particular campaign, we recommend you create a new widget as soon as you launch your campaign, and filter it by its campaign name. This will allow you to monitor a specific metric for that particular campaign.  

Please see image below for a visual reference.

 

Mailchimp

 

 

 

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