How to create a dashboard with Mailchimp

Mailchimp is a well-known email marketing service provider that has more than 11 million users. Over 4 billion emails are sent each month using this service!

 

1 - How to integrate Mailchimp to DashThis
2 - List of metrics and dimensions
3 - Notes/Limitations

 

 

1- Integrate Mailchimp to DashThis

 

  • Permissions: To successfully connect your Mailchimp account to DashThis, you need to have an Author role. Should you need more information about users and permissions, please go to the Mailchimp roles and permissions article.

 

How to integrate Mailchimp to DashThis:

Step 1 - In DashThis, go to the integrations page and click on ADD + beside Mailchimp

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    Step 2 - You’re then redirected to Mailchimp's sign-on page. Sign in as usual and allow DashThis to access your Mailchimp data 


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    Now you can create reports with Mailchimp 🙌 Not sure which data to import? No problem! We created a periodic dashboard template to help you. Simply go to your dashboard manager page and click on Create Dashboard, search through the periodic templates or write the integration's name, and find Mailchimp Performance Report.

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    2 – List of metrics and dimensions


     

    Metric Name Description
    Bounce Rate The percentage of recipients that were registered as a hard or soft bounce.
    Emails Sent The number of contacts the campaign was sent to.
    Hard Bounces The number of recipients that were registered as hard bounces.
    List Member Count The number of contacts in a given audience list.
    Soft Bounces The number of recipients that were registered as soft bounces.
    Total Clicks The total number of times tracked links were clicked by recipients. This count includes multiple clicks from individual recipients.
    Total Opens The total number of times the campaign was opened by recipients. This count includes multiple opens from individual recipients.
    Unique Clicks The number of clicks on any tracked link in a given campaign.
    Unique Open rate The percentage of recipients who opened a given campaign any number of times.
    Unique Opens The number of recipients who opened a given campaign any number of times.
    Users Who Clicked The number of recipients who clicked any tracked link any number of times in a given campaign.
    Users Who Clicked Rate (Clicks/Opens) The percentage of recipients who registered as an open who also clicked a link in a given campaign.
    Users Who Clicked Rate (Clicks/Recipients) The percentage of recipients who clicked a link in a given campaign.
    Unsubscribe Count The number of members marked as "Unsubscribed" in a given audience list.

     

     

    Dimension Name

    Description

    A/B Campaign

    The name of the A/B campaign.

    Automation Campaign The name of the automation campaign.
    Campaign The name of the campaign.
    Mailing List The name of the audience list.

    Popular Links (A/B Campaign)

    The link inserted in a given A/B campaign.
    Popular Links (Automation Campaign) The link inserted in a given automation campaign.
    Region The region where the audience is located.
    Segment The name of the segment in the audience list.

     

    3 – Notes/Limitations

     

    • MailChimp’s API only allows reporting software to automatically retrieve data in real-time when requested. No historical data can be retrieved.
    • When creating a widget in DashThis with MailChimp's integration, you will see cumulative data attributed to your campaigns. But you won't be able to see the specific results associated with past periods.
    • In order to have the most accurate data collected for a particular campaign, we recommend you create a new widget as soon as you launch your campaign, and filter it by its campaign name. This will allow you to monitor a specific metric for that particular campaign.  

     

     

     

    Should you need any assistance with Mailchimp, please reach out to our Support Team 🤘