How to integrate GA4 data within an existing dashboard that has Analytics Universal data

With the sunset of Analytics Universal around the corner, it's time to think about how you want to present your data to your customer.


You've migrated from Analytics Universal to Google Analytics 4 - which means that your properties are created and by now your events are set and data has started to feed into your GA4 reports. Now how do you want to represent this data to your customer while using your dashboard.s in DashThis? 


As we know, not every customer is the same. Some will want to keep both data separate which has its positive side because in Universal your data won't be an exact match with your new GA4 property. Keeping these data results under separate views for your client with a whole new dashboard can be a great way to go. However, you could be close to your dashboard plan limit which means you'll need to clean up your existing dashboards or upgrade which may not be an option for every business. 


If this is your situation, you can choose to connect your new GA4 source to an existing dashboard - add your GA4 widgets and represent it via different techniques. 


Below, we wanted to keep it simple and show you 3 options that could be helpful for you on how to have Universal and GA4 data co-exist within the same dashboard. There are definitely more ways to play around with this and if you found one and want to share it with us, we are more than happy to take to time to see your awesome creation - Send us your dashboard 😍


  • Option 1 - Create a UA metric, and right beside that widget, add the GA4 comparative metric widget (if applicable)
    • Pro tips:
      • Keep the same graph types when comparing data
      • Add in your widget title which integration the data comes from (For example UA and GA4) 

Screenshot 2023-01-19 at 4.12.27 PM


  • Option 2 - Some users like to represent their data in a vertical row. In this case, you can create a single row of UA metrics and then on the row below, create the comparative metric for GA4
    • Pro tips:
      • Keep the same graph types when comparing data
      • Add in your widget title which integration the data comes from (For example UA and GA4) 
      • Keep the comparative widgets close together (ideally, one above the other)

Screenshot 2023-01-19 at 4.13.59 PM


  • Option 3 - Create a section dedicated uniquely to UA data and below that section, create a new one with GA4 data
    • Pro tips:
      • Specify in the title of your header which integration the data is coming from
      • Keep the same graph types when comparing data
      • You can change the widget titles if you like but not necessary


Screenshot 2023-01-19 at 4.15.15 PM

Screenshot 2023-01-19 at 4.15.26 PM


Want to see what this looks like in a dashboard? No problem! Keep in mind that you will be viewing the last completed monthly period. Take a look here: view dashboard.

Not sure which GA4 metrics and dimensions to use? Check out our UA & GA4 comparative list of metrics and dimensions.



Need help on how to integrate GA4 data within existing dashboards with Universal data? Contact our Support Team