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Metric Name |
Description |
Calculations (if applicable) |
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Clicks |
The number of clicks on your ads. |
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Conversions |
The number of times your ad achieved an outcome, based on the secondary goal you selected. As one campaign may have a number of different secondary goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view. (The total count is calculated based on the time each ad impression occurred.) |
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Cost per 1,000 People Reached |
The average amount of money you've spent on a conversion. (The total count is calculated based on the time each ad impression occurred.) |
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CPA (Cost per Conversion) |
The average amount of money you've spent on a conversion. |
Cost/Conversion or Install |
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CPC (Cost per Click) |
The average amount of money you've spent on a click.
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CPM |
The average amount of money you've spent per 1,000 impressions.
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CTR (%) |
The percentage of times people saw your ad and performed a click.
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CVR (%) |
The percentage of results you received out of all the clicks of your ads. (The total count is calculated based on the time each ad impression occurred.) |
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| Frequency |
The average number of times each person saw your ad.
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Impressions |
The number of times your ads were on screen. |
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Paid Followers |
The number of new followers that were gained within 1 day of a user seeing a paid ad. This metric is only for Boosted TikToks.
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Reach |
The number of unique users who saw your ads at least once. This metric is estimated
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Total Cost |
The estimated total amount of money you've spent on your campaign, ad group, or ad during its schedule.
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Video Views |
The number of times your video starts to play. Replays will not be counted.
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Dimension Name |
Description |
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Ad Group |
The name of the ad group |
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Ad Title |
The title of the ad |
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Campaign Name |
The name of the campaign |
Important: Dimension to be added in fall 2023: Ad with Image - The ad itself, as well as its image or thumbnail
If you would like to request more metrics and dimensions, please reach out to our Support Team.
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