TikTok Ads metrics and dimensions

 

Metric Name

Description

Calculations (if applicable)

Clicks

The number of clicks on your ads.

 

Conversions

The number of times your ad achieved an outcome, based on the secondary goal you selected. As one campaign may have a number of different secondary goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view. (The total count is calculated based on the time each ad impression occurred.)

 

Cost per 1,000 People Reached

The average amount of money you've spent on a conversion. (The total count is calculated based on the time each ad impression occurred.)

 

CPA (Cost per Conversion)

The average amount of money you've spent on a conversion. 

Cost/Conversion or Install

CPC (Cost per Click)

The average amount of money you've spent on a click. 
 

CPM 

The average amount of money you've spent per 1,000 impressions. 
 

CTR (%)

The percentage of times people saw your ad and performed a click. 
 

CVR (%)

The percentage of results you received out of all the clicks of your ads. (The total count is calculated based on the time each ad impression occurred.)

 

Frequency
 The average number of times each person saw your ad. 
 
 

Impressions

The number of times your ads were on screen.

 

Reach

The number of unique users who saw your ads at least once. This metric is estimated 
 

Total Cost

The estimated total amount of money you've spent on your campaign, ad group, or ad during its schedule. 
 

Video Views

The number of times your video starts to play. Replays will not be counted. 
 

 

 

Dimension Name

Description

Ad Group

The name of the ad group

Ad Title

The title of the ad

Campaign Name

The name of the campaign

 

Important: Dimension to be added soon: Ad with Image - The ad itself, as well as its image or thumbnail

 

 

If you would like to request more metrics and dimensions, please reach out to our Support Team. 

 



What's next:

TikTok Ads notes/limitations