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Metric Name |
Description |
Calculations (if applicable) |
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2 Second Video Views |
The number of times your video played for at least 2 seconds. Replays will not be counted. |
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6 Second Video Views |
The number of times your video played for at least 6 seconds, or completely played. Replays will not be counted. |
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6-second views (Focused view) |
The number of times your video has been played at least 6 seconds, or received at least 1 engagement within 1 day of the user seeing a paid ad. Engagements to be measured: Likes, shares, follows, profile visits, clicks, hashtag clicks, music clicks, anchor clicks, and interactive add-ons activity clicks. |
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Average Video Play |
The average time your video was played per single video view, including any time spent replaying the video. |
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Average Video Play per User |
The average time your video was played per person, including any time spent replaying the video. |
This metric is estimated. |
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Clicks |
The number of clicks on your ads. |
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Conversions |
The number of times your ad achieved an outcome, based on the secondary goal you selected. As one campaign may have a number of different secondary goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view. |
The total count is calculated based on the time each ad impression occurred. |
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Conversion Rate |
The percentage of results you achieved out of all the clicks on your ads. |
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Conversions (SKAN) |
The number of times your ad achieved an outcome based on the objective and settings you selected. SKAN metrics will only display values for iOS 14 Dedicated Campaigns. For non-iOS-14 campaigns, they will display 0. |
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Cost per 1,000 People Reached |
The average amount of money you've spent on a conversion. |
This metric is estimated. |
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CPA (Cost per Conversion) |
The average amount of money you've spent on a conversion. |
Cost/Conversion or Install |
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CPC (Cost per Click) |
The average amount of money you've spent on a click.
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Cost per Total Add-To-Cart |
The average cost for each total add-to-cart event that is attributed to your ads.
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Cost Per Unique Add-To-Cart |
The average cost for each unique add-to-cart event that is attributed to your ads.
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CPM |
The average amount of money you've spent per 1,000 impressions.
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CTR (%) |
The percentage of times people saw your ad and performed a click.
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CVR (%) |
The percentage of results you received out of all the clicks of your ads. (The total count is calculated based on the time each ad impression occurred.) |
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| Frequency |
The average number of times each person saw your ad.
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Impressions |
The number of times your ads were on screen. |
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Paid Comments |
The number of comments your video creative received within 1 day of a user seeing a paid ad.
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Paid Follows |
The number of new followers that were gained within 1 day of a user seeing a paid ad. This metric is only for Boosted TikToks.
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Paid Likes |
The number of likes your video creative received within 1 day of a user seeing a paid ad.
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Paid Shares |
The number of shares your video creative received within 1 day of a user seeing a paid ad.
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Profile Visits |
The number of profile visits the ad drove during the campaign. (This metric is only for Boosted TikToks)
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Profile Visits Rate |
The rate of profile visits per impression the paid ad drove during the campaign. (This metric is only for Boosted TikToks)
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Purchase ROAS ($) |
Return on ad spend (ROAS) from purchase events.
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Reach |
The number of unique users who saw your ads at least once. This metric is estimated
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Total Complete Payment (Onsite) |
The number of 'Complete Payment' events attributed to your TikTok ads.
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Total Complete Payment (Page) |
The number of 'Complete Payment' events.
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Total Add-To-Carts |
The total number of times a user added items to a shopping cart in your mobile app that were recorded as app events and attributed to your ads.
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Total Cost |
The estimated total amount of money you've spent on your campaign, ad group, or ad during its schedule.
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Total Leads |
The total number of leads generated in your mobile app that were recorded as app events and attributed to your ads.
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Total Purchase Value |
The total value of purchase events that occurred in your app that were recorded by your measurement partner.
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Unique Add-To-Carts |
The number of unique times a user added items to a shopping cart in your mobile app that were recorded as app events and attributed to your ads.
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Unique Leads |
The number of unique leads generated in your mobile app that were recorded as app events and attributed to your ads.
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Video Views |
The number of times your video starts to play. Replays will not be counted.
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Video Views at 25% |
The number of times your video was played at 25% of its length. Replays will not be counted.
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Video Views at 50% |
The number of times your video was played at 50% of its length. Replays will not be counted.
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Video Views at 75% |
The number of times your video was played at 75% of its length. Replays will not be counted.
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Video Views at 100% |
The number of times your video was played at 100% of its length. Replays will not be counted.
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Dimension Name |
Description |
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Ad Group |
The name of the ad group |
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Ad Title |
The title of the ad |
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Campaign Name |
The name of the campaign |
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Country Name |
The name of the country |
If you would like to request more metrics and dimensions, please reach out to our Support Team.
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