Klaviyo metrics and dimensions

Metric Name	Description	Calculation if applicable
Bounce Rate	The percentage of how often your emails bounce.	Number of bounced addresses/the total number of recipients
Bounced Email	The number of times an email soft or hard bounced. Learn more on bounced emails in Klaviyo.
Cancelled Orders	The total number of unfulfilled orders that have been canceled.
Cancelled Orders Value	The total value of unfulfilled orders that have been canceled.
Checkouts Started	The total number of carts at the time of started checkout. (for example when a customer entered their contact and shipping information on the first page of the Shopify checkout process and clicks continue).
Checkouts Started Value	The total value of the cart at the time of start checkout. This may include line prices, taxes, shipping costs, tips, and discounts.
Clicked Email	The number of times a recipient clicked on the email.
Clicked SMS	The number of users who have engaged with your Klaviyo links in DMS messages.
Consented to Receive SMS	The number of times a recipient confirmed that they want to receive your messages.
Dropped Email	The number of times an email was not sent because the email address is suspicious.
Failed to Deliver SMS	The number of times an SMS is sent but is not delivered to the recipient.
Fulfilled Orders	The total number of fulfilled orders (for example orders for which all items have been shipped).
Fulfilled Orders Value	The total value of fulfilled orders (for example orders for which all items have been shipped).
Fulfilled Partial Orders	The total number of partially fulfilled orders (for example orders for which some but not all items have been shipped).
Fulfilled Partial Orders Value	The total value of partially fulfilled orders (for example orders for which some but not all items have been shipped).
Marked Email as Spam	The number of times a recipient marked an email as spam.
Open Rate	The rate at which your customers open your emails.	Number of individuals opening your email/number of recipients
Opened Email	The number of times a recipient opened an email.
Ordered Products	The total number of items purchased.
Ordered Products Value	The total value of items purchased; no shipping costs or discounts included.
Placed Orders	The total number of placed orders.
Placed Orders Value	The total value of placed orders, inclusive of shipping and any applied discounts.
Received Email	The number of times a recipient received an email.
Received SMS	The number of times it was recorded that your recipient received an SMS.
Refunded Orders	The total number of refunded orders.
Refunded Orders Value	The total value of refunded orders.
Sent SMS	The number of times a recipient texted your destination number to subscribe.
Unsubscribed from Email	The number of users who globally unsubscribed from your emails.
Unsubscribed from List	The number of users who unsubscribed from a specific list.
Unsubscribed from SMS	The number of users who texted STOP to unsubscribe from your SMS messages.

Dimension Name	Description
Campaign Name	The campaign name.
Client Name	The name of the client.
Client OS	The client's operating system.
Client Type	A classification that defines the channel through which the customer reaches your site.
Email Domain	The domain from where the email is sent.
Email Subject	The subject of the email.
Flow	Also known as automation, an automated sequence of steps that are set in motion by a single trigger and can be filtered based on a specific profile or trigger details.
From Number	The phone number from which the SMS is sent.
From Phone Region	The phone region from which the SMS is sent.
List	Also known as an audience, a collection of opted-in profiles in Klaviyo, maintained in the Lists & Segments tab.
Message Body	The body of the message.
Message Format	The format of the message.
Message Name	The name of the message.
Message Type	The type of the message.
To Number	The phone number to which the SMS is sent.
To Phone Region	The phone region to which the SMS is sent.
URL	The URL that has been clicked on in an SMS or an Email.

If you would like to request more metrics and dimensions, please reach out to our Support Team.

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Klaviyo notes/limitations