Klaviyo metrics and dimensions

 

Metric Name Description Calculation if applicable
Bounce Rate The percentage of how often your emails bounce. Number of bounced addresses/the total number of recipients
Bounced Email The number of times an email soft or hard bounced. Learn more on bounced emails in Klaviyo.  
Cancelled Orders The total number of unfulfilled orders that have been canceled.   
Cancelled Orders Value The total value of unfulfilled orders that have been canceled.   
Checkouts Started The total number of carts at the time of started checkout. (for example when a customer entered their contact and shipping information on the first page of the Shopify checkout process and clicks continue).  
Checkouts Started Value The total value of the cart at the time of start checkout. This may include line prices, taxes, shipping costs, tips, and discounts.  
Clicked Email The number of times a recipient clicked on the email.  
Clicked SMS The number of users who have engaged with your Klaviyo links in DMS messages.  
Consented to Receive SMS The number of times a recipient confirmed that they want to receive your messages.  
Dropped Email The number of times an email was not sent because the email address is suspicious.  
Failed to Deliver SMS The number of times an SMS is sent but is not delivered to the recipient.  
Fulfilled Orders The total number of fulfilled orders (for example orders for which all items have been shipped).  
Fulfilled Orders Value The total value of fulfilled orders (for example orders for which all items have been shipped).  
Fulfilled Partial Orders The total number of partially fulfilled orders (for example orders for which some but not all items have been shipped).  
Fulfilled Partial Orders Value The total value of partially fulfilled orders (for example orders for which some but not all items have been shipped).  
Marked Email as Spam The number of times a recipient marked an email as spam.  
Open Rate The rate at which your customers open your emails. Number of individuals opening your email/number of recipients
Opened Email The number of times a recipient opened an email.  
Ordered Products The total number of items purchased.  
Ordered Products Value The total value of items purchased; no shipping costs or discounts included.  
Placed Orders The total number of placed orders.  
Placed Orders Value The total value of placed orders, inclusive of shipping and any applied discounts.   
Received Email The number of times a recipient received an email.  
Received SMS The number of times it was recorded that your recipient received an SMS.  
Refunded Orders The total number of refunded orders.  
Refunded Orders Value The total value of refunded orders.  
Sent SMS The number of times a recipient texted your destination number to subscribe.  
Unsubscribed from Email The number of users who globally unsubscribed from your emails.  
Unsubscribed from List The number of users who unsubscribed from a specific list.  
Unsubscribed from SMS The number of users who texted STOP to unsubscribe from your SMS messages.  

 

Dimension Name Description
Campaign Name The campaign name.
Client Name The name of the client.
Client OS The client's operating system.
Client Type A classification that defines the channel through which the customer reaches your site.
Email Domain The domain from where the email is sent.
Email Subject The subject of the email.
Flow Also known as automation, an automated sequence of steps that are set in motion by a single trigger and can be filtered based on a specific profile or trigger details.
From Number The phone number from which the SMS is sent.
From Phone Region The phone region from which the SMS is sent.
List Also known as an audience, a collection of opted-in profiles in Klaviyo, maintained in the Lists & Segments tab.
Message Body The body of the message.
Message Format The format of the message.
Message Name The name of the message.
Message Type The type of the message.
To Number  The phone number to which the SMS is sent.
To Phone Region The phone region to which the SMS is sent.
URL The URL that has been clicked on in an SMS or an Email.

 

If you would like to request more metrics and dimensions, please reach out to our Support Team. 

 



What's next:

Klaviyo notes/limitations