Klaviyo notes/limitations


  1. Customers do not need to be subscribed to your newsletter list in order to trigger Checkout Started event in Klaviyo. + While Shopify tracks Abandoned Checkout events, Klaviyo tracks Checkout Started events. This is because Checkout Started necessarily captures an email address that Klaviyo uses for sending abandoned cart emails. 


  2. Some dimensions have API restrictions which means that Klaviyo will only allow for some metrics and dimensions to be created within the same widget, please see the list below to know which ones are compatible:
    1. Campaign Name and Email Subject: only available with ''email'' metrics.
    2. Client Name, Client OS and Client Type: Only available with Clicked Email, Clicked SMS, and Opened Email.
    3. Email Domain: Available with all metrics except for Clicked SMS and Received SMS
    4. Flow: Available with all metrics except for Unsubscribed From List.
    5. From Number, From Phone Region, To Number, and To Phone Region: only available with “SMS” metrics.
    6. List: Only available with the ''Unsubscribed From List'' metric.
    7. Message Body: Only available with metrics for Sent SMS, Unsubscribed From SMS, and Consented To Receive SMS.
    8. Message Format and Message Name: Only available with Received SMS, Clicked SMS, and Failed To Deliver SMS metrics.
    9. Message Type: Only available with Sent SMS, Received SMS, Clicked SMS, and Failed To Deliver SMS metrics.
    10. URL: Only available with “clicked” metrics.


Should you need any assistance with Klaviyo, please reach out to our Support Team 🤘