Whether it is through Instagram Insights, Instagram Ads, or Facebook Ads integration, here's how you can show your Instagram organic or paid insights using a combination of those three integrations.
1 - Organic Instagram content
Your organic data from Instagram can be found through the Instagram Insights integration. This integration will give you the results coming only from the organic traffic when you publish your posts (for example likes, comments, shares, impressions, reach, etc.). Those results can be found in your Instagram profile's "Insights" section. Learn more.
2 - Promoted/Boosted Instagram Content
When publishing content on Instagram, you can pay a small fee to boost your post and promote it to your audience. The results coming from this local promotion will be considered paid and can only be found through Facebook Ads or Instagram Ads integrations. Those same results can be found in the "Insights" section of your Instagram profile, or in your Facebook Business account.
If you would like to learn more about how to connect this integration and which KPIs are available, you can read this article.
3 - Instagram Advertising
When creating campaigns and ads through your Facebook Business Manager, you can decide to push the same content to your Facebook audience, as well as to your Instagram audience. In this situation, the results associated with your advertising campaigns published on Instagram can only be found through Facebook Ads or Instagram Ads integrations. The results associated with your advertising campaigns published on Facebook will be found through the Facebook Ads integration.