Google Ads Average Position Metric Deprecation

Since September 30th, 2019, Google Ads has deprecated the metric Average Position (Avg. Position), and has replaced it with two new metrics: 

1. Impressions (Absolute Top) %: Search absolute top impression rate is the percent of your impressions that are shown as the very first ad above the organic search results. 
2. Impressions (Top) %: Search top impression rate is the percent of your impressions that are shown anywhere above the organic search results. 

Please note that since September 30th, 2019, all dashboard widgets using the Avg. Position metric now display 0 (zero) for all new periods, if not modified. However, historical data remains available in all dashboards still using the Avg. Position metric. 

For further information, please refer to Google’s official article or find out more about all available metrics and dimensions in Google Ads. 

For further information, please don’t hesitate to contact your Product Specialist.