Google Analytics Universal metrics and dimensions

Metric Name	Description	Calculations (if applicable)
AdSense Ad Units Viewed	The number of AdSense ad units viewed (requires integration with AdSense). An ad unit is a set of ads displayed as a result of one piece of the AdSense ad code.
AdSense Ads Clicked	The number of times AdSense ads on the site were clicked (requires integration with AdSense).
AdSense Impressions	The number of AdSense ads viewed (requires integration with AdSense). Multiple ads can be displayed within an ad Unit.
AdSense CTR	The percentage of page impressions that resulted in a click on an AdSense ad (requires integration with AdSense).
AdSense eCPM	The estimated cost per thousand-page impressions (requires integration with AdSense).
AdSense Page Impressions	The number of pageviews during which an AdSense ad was displayed (requires integration with AdSense). A page impression can have multiple ad Units.
AdSense Revenue	The total revenue from AdSense ads.
AdSense Revenue Per Visit	The total revenue from AdSense ads is divided by the number of sessions.	AdSense total revenue / Sessions
Clicks	The number of times users clicked on your ad.
Cost	The total amount you paid for your ads.
Impressions	How often your ad is shown. An impression is counted each time your ad is shown on a search result page or other sites on the Google Network.
CTR	AdWords CTR (click-through rate) is the percentage of ad impressions that resulted in a click.
Cost Per Revenue	Cost Per Revenue is calculated by dividing the ad spend by the conversion value (based on e-commerce revenue).	Cost per Revenue / Conversion value
CPC	Cost-per-click is the average cost you paid for each click on your search ad(s).
CPM	Cost-per-mille-impressions is the average cost you paid for every 1000 impressions of your content ads.
Cost per Transaction	The cost per transaction on your site.
ROAS (in $)	ROAS (return on advertising spend) is calculated by dividing the conversion value (based on e-commerce revenue and goal value) by the ad spend.	ROAS ($) / Conversion value
ROAS (in %)	ROAS (return on advertising spend) is calculated by dividing the conversion value (based on e-commerce revenue and goal value) by the ad spend.	ROAS (%) / Conversion value
Revenue Per Click (RPC)	The average revenue per click (RPC).
ROAS (in %) – Goal value only	ROAS (return on advertising spend) is calculated by dividing the conversion value (based on goal value) by the ad spend.	ROAS (%) / Ad spend
Margin	Margin is calculated by taking the total revenue (transaction & goal value), subtracting the overall costs, then dividing by the total revenue.	Total revenue - Total cost / Total revenue
ROAS (in %) – Revenue only	ROAS (return on advertising spend) is calculated by dividing the conversion value (based on e-commerce revenue) then dividing by the ad spend.	ROAS (%) / Conversion Value / Ad spend
Returns on Investment (ROI)	ROI is calculated by taking the total revenue (transaction & goal value), subtracting the overall costs, then dividing by the total revenue.	Total revenue - Cost / Total Revenue
Exceptions	The total number of technical exceptions, or errors, including crashes.
Screen Views	The total number of screens viewed. Repeated views of a single screen are counted.
Time On Screen	The average amount of time users spent viewing a specific screen or set of screens.
Unique Screen Views	The number of sessions during which the specified screen(s) are viewed at least once. Multiple viewings of a screen are counted as a single Unique Screen view.
Custom Metric 1	The value of your custom metric #1
Custom Metric 10	The value of your custom metric #10
Custom Metric 11	The value of your custom metric #11
Custom Metric 12	The value of your custom metric #12
Custom Metric 13	The value of your custom metric #13
Custom Metric 14	The value of your custom metric #14
Custom Metric 15	The value of your custom metric #15
Custom Metric 16	The value of your custom metric #16
Custom Metric 17	The value of your custom metric #17
Custom Metric 18	The value of your custom metric #18
Custom Metric 19	The value of your custom metric #19
Custom Metric 2	The value of your custom metric #2
Custom Metric 20	The value of your custom metric #20
Custom Metric 3	The value of your custom metric #3
Custom Metric 4	The value of your custom metric #4
Custom Metric 5	The value of your custom metric #5
Custom Metric 6	The value of your custom metric #6
Custom Metric 7	The value of your custom metric #7
Custom Metric 8	The value of your custom metric #8
Custom Metric 9	The value of your custom metric #9
Per Session Value	The average revenue per Session. For mobile apps, this is the average for in-app revenue only. Acquisition revenue (like from app purchases within a marketplace like Google Play) is not included.
Ecommerce Conversion Rate %	The percentage of sessions that resulted in an e-commerce transaction.
Product Revenue	Revenue from individual product sales.
Average Quantity	The average number of units sold in e-commerce transactions.
Revenue	The total revenue from web e-commerce or in-app transactions. Depending on your implementation, this can include tax and shipping.
Product Revenue per Purchase	The average product revenue per purchase.
Avg. Order Value	The average value of transactions.
Quantity	The number of units sold in e-commerce transactions.
Ecommerce Conversion Rate	The percentage of sessions that resulted in an e-commerce transaction.
Per Session Value	The average transaction revenue for a session.
Shipping	The total cost of shipping.
Tax	The total tax for transactions.
Transactions	The total number of transactions.
Unique Purchase	The total number of times a specified product (or set of products) was a part of a transaction.
Product removed from cart	The number of times a product was removed from a shopping cart.
Quantity Added To Cart	The number of product units added to a shopping cart (Enhanced Ecommerce).
Quantity Removed From Cart	The number of product units removed from a shopping cart (Enhanced Ecommerce).
Product Adds To Cart	The number of times a product was added to a shopping cart (Enhanced Ecommerce).
Product Detail Views	The number of times users viewed a product-detail page (Enhanced Ecommerce).
Items Per Transaction	The average quantity of an item sold per transaction.
Cart-to-Detail Rate	Product adds are divided by views of product details (Enhanced Ecommerce).	Product add / Product views
ROAS (in $) – Goal value only	ROAS (return on advertising spend) is calculated by dividing the conversion value (based on goal value) divided by the ad spend.	ROAS ($) / Conversion value / Ad spend
ROAS (in %) – Revenue only	ROAS (return on advertising spend) is calculated by dividing the conversion value (based on e-commerce revenue) divided by the ad spend.	ROAS (%) / Conversion value / Ad spend
Avg. Value	The average value of an event.
Event Value	Event Value is the total value of an event or set of events. It is calculated by multiplying the per-event value by the number of times the event occurred.	Per event value x Event occurred
Total Events	Total Events is the number of times events occurred.
Unique Events	A count of the number of times an event with the category/action/label value was seen at least once within a session.
Goal Conversion Rate	The sum of all individual goal conversion rates.
Cost Per Goal Conversion	The cost per goal conversion for your site.
Goal 1 Abandonment Rate	The rate at which the goal was abandoned (the ratio of Abandoned Funnels to Goal Starts).
Goal 1 Abandoned Funnels	The number of times visitors entered the goal funnel but did not complete a conversion.
Goal 1 Completions	The number of goal conversions.
Goal 1 Conversion Rate	The percentage of sessions that resulted in goal conversion.
Goal 1 Cost Per Conversion	The cost per goal conversion for your site.
Goal 1 Starts	The number of entrances into the goal funnel.
Goal 1 Value	The monetary value of goal conversions.
Goal 10 Abandonment Rate	The rate at which the goal was abandoned (the ratio of Abandoned Funnels to Goal Starts).
Goal 10 Abandoned Funnels	The number of times visitors entered the goal funnel but did not complete a conversion.
Goal 10 Completions	The number of goal conversions.
Goal 10 Conversion Rate	The percentage of sessions that resulted in goal conversion.
Goal 10 Cost Per Conversion	The cost per goal conversion for your site.
Goal 10 Starts	The number of entrances into the goal funnel.
Goal 10 Value	The monetary value of goal conversions.
Goal 11 Abandonment Rate	The rate at which the goal was abandoned (the ratio of Abandoned Funnels to Goal Starts).
Goal 11 Abandoned Funnels	The number of times visitors entered the goal funnel but did not complete a conversion.
Goal 11 Completions	The number of goal conversions.
Goal 11 Conversion Rate	The percentage of sessions that resulted in goal conversion.
Goal 11 Cost Per Conversion	The cost per goal conversion for your site.
Goal 11 Starts	The number of entrances into the goal funnel.
Goal 11 Value	The monetary value of goal conversions.
Goal 12 Abandonment Rate	The rate at which the goal was abandoned (the ratio of Abandoned Funnels to Goal Starts).
Goal 12 Abandoned Funnels	The number of times visitors entered the goal funnel but did not complete a conversion.
Goal 12 Completions	The number of goal conversions.
Goal 12 Conversion Rate	The percentage of sessions that resulted in goal conversion.
Goal 12 Cost Per Conversion	The cost per goal conversion for your site.
Goal 12 Starts	The number of entrances into the goal funnel.
Goal 12 Value	The monetary value of goal conversions.
Goal 13 Abandonment Rate	The rate at which the goal was abandoned (the ratio of Abandoned Funnels to Goal Starts).
Goal 13 Abandoned Funnels	The number of times visitors entered the goal funnel but did not complete a conversion.
Goal 13 Completions	The number of goal conversions.
Goal 13 Conversion Rate	The percentage of sessions that resulted in goal conversion.
Goal 13 Cost Per Conversion	The cost per goal conversion for your site.
Goal 13 Starts	The number of entrances into the goal funnel.
Goal 13 Value	The monetary value of goal conversions.
Goal 14 Abandonment Rate	The rate at which the goal was abandoned (the ratio of Abandoned Funnels to Goal Starts).
Goal 14 Abandoned Funnels	The number of times visitors entered the goal funnel but did not complete a conversion.
Goal 14 Completions	The number of goal conversions.
Goal 14 Conversion Rate	The percentage of sessions that resulted in goal conversion.
Goal 14 Cost Per Conversion	The cost per goal conversion for your site.
Goal 14 Starts	The number of entrances into the goal funnel.
Goal 14 Value	The monetary value of goal conversions.
Goal 15 Abandonment Rate	The rate at which the goal was abandoned (the ratio of Abandoned Funnels to Goal Starts).
Goal 15 Abandoned Funnels	The number of times visitors entered the goal funnel but did not complete a conversion.
Goal 15 Completions	The number of goal conversions.
Goal 15 Conversion Rate	The percentage of sessions that resulted in goal conversion.
Goal 15 Cost Per Conversion	The cost per goal conversion for your site.
Goal 15 Starts	The number of entrances into the goal funnel.
Goal 15 Value	The monetary value of goal conversions.
Goal 16 Abandonment Rate	The rate at which the goal was abandoned (the ratio of Abandoned Funnels to Goal Starts).
Goal 16 Abandoned Funnels	The number of times visitors entered the goal funnel but did not complete a conversion.
Goal 16 Completions	The number of goal conversions.
Goal 16 Conversion Rate	The percentage of sessions that resulted in goal conversion.
Goal 16 Cost Per Conversion	The cost per goal conversion for your site.
Goal 16 Starts	The number of entrances into the goal funnel.
Goal 16 Value	The monetary value of goal conversions.
Goal 17 Abandonment Rate	The rate at which the goal was abandoned (the ratio of Abandoned Funnels to Goal Starts).
Goal 17 Abandoned Funnels	The number of times visitors entered the goal funnel but did not complete a conversion.
Goal 17 Completions	The number of goal conversions.
Goal 17 Conversion Rate	The percentage of sessions that resulted in goal conversion.
Goal 17 Cost Per Conversion	The cost per goal conversion for your site.
Goal 17 Starts	The number of entrances into the goal funnel.
Goal 17 Value	The monetary value of goal conversions.
Goal 18 Abandonment Rate	The rate at which the goal was abandoned (the ratio of Abandoned Funnels to Goal Starts).
Goal 18 Abandoned Funnels	The number of times visitors entered the goal funnel but did not complete a conversion.
Goal 18 Completions	The number of goal conversions.
Goal 18 Conversion Rate	The percentage of sessions that resulted in goal conversion.
Goal 18 Cost Per Conversion	The cost per goal conversion for your site.
Goal 18 Starts	The number of entrances into the goal funnel.
Goal 18 Value	The monetary value of goal conversions.
Goal 19 Abandonment Rate	The rate at which the goal was abandoned (the ratio of Abandoned Funnels to Goal Starts).
Goal 19 Abandoned Funnels	The number of times visitors entered the goal funnel but did not complete a conversion.
Goal 19 Completions	The number of goal conversions.
Goal 19 Conversion Rate	The percentage of sessions that resulted in goal conversion.
Goal 19 Cost Per Conversion	The cost per goal conversion for your site.
Goal 19 Starts	The number of entrances into the goal funnel.
Goal 19 Value	The monetary value of goal conversions.
Goal 2 Abandonment Rate	The rate at which the goal was abandoned (the ratio of Abandoned Funnels to Goal Starts).
Goal 2 Abandoned Funnels	The number of times visitors entered the goal funnel but did not complete a conversion.
Goal 2 Completions	The number of goal conversions.
Goal 2 Conversion Rate	The percentage of sessions that resulted in goal conversion.
Goal 2 Cost Per Conversion	The cost per goal conversion for your site.
Goal 2 Starts	The number of entrances into the goal funnel.
Goal 2 Value	The monetary value of goal conversions.
Goal 20 Abandonment Rate	The rate at which the goal was abandoned (the ratio of Abandoned Funnels to Goal Starts).
Goal 20 Abandoned Funnels	The number of times visitors entered the goal funnel but did not complete a conversion.
Goal 20 Completions	The number of goal conversions.
Goal 20 Conversion Rate	The percentage of sessions that resulted in goal conversion.
Goal 20 Cost Per Conversion	The cost per goal conversion for your site.
Goal 20 Starts	The number of entrances into the goal funnel.
Goal 20 Value	The monetary value of goal conversions.
Goal 3 Abandonment Rate	The rate at which the goal was abandoned (the ratio of Abandoned Funnels to Goal Starts).
Goal 3 Abandoned Funnels	The number of times visitors entered the goal funnel but did not complete a conversion.
Goal 3 Completions	The number of goal conversions.
Goal 3 Conversion Rate	The percentage of sessions that resulted in goal conversion.
Goal 3 Cost Per Conversion	The cost per goal conversion for your site.
Goal 3 Starts	The number of entrances into the goal funnel.
Goal 3 Value	The monetary value of goal conversions.
Goal 4 Abandonment Rate	The rate at which the goal was abandoned (the ratio of Abandoned Funnels to Goal Starts).
Goal 4 Abandoned Funnels	The number of times visitors entered the goal funnel but did not complete a conversion.
Goal 4 Completions	The number of goal conversions.
Goal 4 Conversion Rate	The percentage of sessions that resulted in goal conversion.
Goal 4 Cost Per Conversion	The cost per goal conversion for your site.
Goal 4 Starts	The number of entrances into the goal funnel.
Goal 4 Value	The monetary value of goal conversions.
Goal 5 Abandonment Rate	The rate at which the goal was abandoned (the ratio of Abandoned Funnels to Goal Starts).
Goal 5 Abandoned Funnels	The number of times visitors entered the goal funnel but did not complete a conversion.
Goal 5 Completions	The number of goal conversions.
Goal 5 Conversion Rate	The percentage of sessions that resulted in goal conversion.
Goal 5 Cost Per Conversion	The cost per goal conversion for your site.
Goal 5 Starts	The number of entrances into the goal funnel.
Goal 5 Value	The monetary value of goal conversions.
Goal 6 Abandonment Rate	The rate at which the goal was abandoned (the ratio of Abandoned Funnels to Goal Starts).
Goal 6 Abandoned Funnels	The number of times visitors entered the goal funnel but did not complete a conversion.
Goal 6 Completions	The number of goal conversions.
Goal 6 Conversion Rate	The percentage of sessions that resulted in goal conversion.
Goal 6 Cost Per Conversion	The cost per goal conversion for your site.
Goal 6 Starts	The number of entrances into the goal funnel.
Goal 6 Value	The monetary value of goal conversions.
Goal 7 Abandonment Rate	The rate at which the goal was abandoned (the ratio of Abandoned Funnels to Goal Starts).
Goal 7 Abandoned Funnels	The number of times visitors entered the goal funnel but did not complete a conversion.
Goal 7 Completions	The number of goal conversions.
Goal 7 Conversion Rate	The percentage of sessions that resulted in goal conversion.
Goal 7 Cost Per Conversion	The cost per goal conversion for your site.
Goal 7 Starts	The number of entrances into the goal funnel.
Goal 7 Value	The monetary value of goal conversions.
Goal 8 Abandonment Rate	The rate at which the goal was abandoned (the ratio of Abandoned Funnels to Goal Starts).
Goal 8 Abandoned Funnels	The number of times visitors entered the goal funnel but did not complete a conversion.
Goal 8 Completions	The number of goal conversions.
Goal 8 Conversion Rate	The percentage of sessions that resulted in goal conversion.
Goal 8 Cost Per Conversion	The cost per goal conversion for your site.
Goal 8 Starts	The number of entrances into the goal funnel.
Goal 8 Value	The monetary value of goal conversions.
Goal 9 Abandonment Rate	The rate at which the goal was abandoned (the ratio of Abandoned Funnels to Goal Starts).
Goal 9 Abandoned Funnels	The number of times visitors entered the goal funnel but did not complete a conversion.
Goal 9 Completions	The number of goal conversions.
Goal 9 Conversion Rate	The percentage of sessions that resulted in goal conversion.
Goal 9 Cost Per Conversion	The cost per goal conversion for your site.
Goal 9 Starts	The number of entrances into the goal funnel.
Goal 9 Value	The monetary value of goal conversions.
Total Abandonment Rate	The rate at which goals were abandoned.	Total abandoned funnels / Total goal starts
Abandoned Funnels	The number of times visitors entered a goal funnel but did not complete a conversion.
Goal Completions	The total number of conversions.
Goal Starts	The total number of starts for all goals.
Goal Value	Total Goal Value is the total value produced by goal conversions on your site.	Goal conversion x Goal value
Total Value	The total monetary value of all conversions.	Goal + Transactions
Sessions with Search	The number of sessions during which at least one site search occurred.
Total Unique Searches	Total Unique Searches is the number of times people searched your site. Duplicate searches within a single visit are excluded.
Assisted Conversions	The number of conversions for which this channel appeared on the conversion path but was not the final conversion interaction.
First Interaction Conversions	The weighted number of conversions under the first interaction attribution model.
Impression Assisted Conversions	The number of conversions for which a DCM campaign impression appeared on the conversion path but was not the final conversion interaction. This metric includes both goal completions and transactions.
Last Interaction Conversion	The number of conversions for which this channel was the final conversion interaction. This metric includes both goal completions and transactions.
First Impression Conversion Value	The value of conversions for which a DCM campaign impression was the first conversion interaction in a 30-day lookback window. This metric includes both goal completions and transactions.
First Interaction Conversion Value	The value of conversions for which this channel was the first conversion interaction in a 30-day lookback window. This metric includes both goal completions and transactions.
Total Conversions	The total number of conversions. This metric includes both goal completions and transactions.
Last Interaction Conversion Value	The value of conversions for which this channel was the final conversion interaction. This metric includes both goal completions and transactions.
Impression Assisted Conversion Value	The value of conversions for which a DCM campaign impression appeared on the conversion path, but was not the final conversion interaction. This metric includes both goal completions and transactions.
Total Conversion Value	The total value of conversions. This metric includes both goal completions and transactions.
First Impression Conversions	The number of conversions for which a DCM campaign impression was the first conversion interaction in a 30-day lookback window. This metric includes both goal completions and transactions.
Assisted Conversion Value	The value of conversions for which this channel appeared on the conversion path but was not the final conversion interaction. This metric includes both goal completions and transactions.
Avg. Page Load Time (sec)	The average time (in seconds) pages from the sample set take to load, from initiation of the pageview (e.g., a click on a page link) to load completion in the browser.
Avg. Time On Page	The average time users spend viewing a specified page or screen or set of pages or screens.
Avg. Time on Screen	The average amount of time users spends on a screen.
Entrances / Pageviews	The percentage of page views that were entrances to the site.
Entrances	Entrances are the number of times visitors entered your site through a specified page or set of pages.
% Exit	% Exit is the number of exits divided by the number of page views for the page or set of pages. It indicates how often users exit from that page or set of pages when they view the page(s).
Exits	Exits are the number of times visitors exited your site from a specified page or set of pages.
Results Pageviews	The number of times a search result page was viewed.
Pageviews	Pageviews are the total number of pages viewed. Repeated views of a single page are counted.
Page Value	The average value of this page or set of pages.	Transaction revenue + Total goal value / Unique pageviews
Pages / Session	Pages/Session is the average number of pages viewed during a session. Repeated views of a single page are counted.
Unique Pageviews	Unique Pageviews are the number of sessions during which the specified page was viewed at least once. A unique pageview is counted for each page URL + page Title combination.
Social Actions	The number of social actions that occurred.
Social Actions / Sessions	The number of social actions that occurred was divided by the number of sessions.	Social actions / Sessions
Avg. Session Duration	The average length of a Session.
Bounce Rate	The percentage of single-page sessions in which there was no interaction with the page. A bounced session has a duration of 0 seconds.
Bounces	Bounces are the number of single-page visits.
Crashes	The number of technical exceptions, or errors, that caused a crash.
New Users	The number of first-time users during the selected date range.
% New Sessions	An estimate of the percentage of first-time visits.
Session Duration	The length of a session in seconds. A session lasts as long as there is continued activity.
Users	Users who have initiated at least one session during the date range.
Sessions	A session is the period of time a user is actively engaged with your website, app, etc. All usage data (Screen Views, Events, Ecommerce, etc.) is associated with a session.
Sessions with Event	The total number of sessions in which at least one event is triggered.

Dimension Name	Description
Ad Content	The first line of each AdWords ad and the utm_content tags that were used in tagged campaigns.
Destination URL	The URLs to which your AdWords ads referred traffic.
Ad Distribution Network	The location where your ad was shown (google.com, search partners, content network).
Ad Group	The names of your AdWords ad groups.
Placement Domain	The domains where your ads on the content network were placed.
Placement URL	The URLs where your ads on the content network were placed.
Search Query	The actual search query that triggered impressions.
App ID	The individual app ID is designated by a specific app marketplace, like GooglePlay or another AppStore.
App Installer ID	The name or package name for a specific app marketplace, like GooglePlay or another AppStore.
App Name	The official name of your app as it’s designated by the developer in your account (e.g., MyApp: Special Edition).
App Version	The version number of an app (e.g., 1.5).
Exception Description	The description of an exception, or technical error, is defined by your developer in your App Tracking code.
Exit Screen	A screen from which visitors exit an app.
Landing Screen	A screen through which visitors enter an app.
Screen Depth	The number of screens viewed in a session.
Screen Name	The name of a specific app screen.
Custom Dimension 1	The value of Custom Dimension 1
Custom Dimension 10	The value of Custom Dimension 10
Custom Dimension 11	The value of Custom Dimension 11
Custom Dimension 12	The value of Custom Dimension 12
Custom Dimension 13	The value of Custom Dimension 13
Custom Dimension 14	The value of Custom Dimension 14
Custom Dimension 15	The value of Custom Dimension 15
Custom Dimension 16	The value of Custom Dimension 16
Custom Dimension 17	The value of Custom Dimension 17
Custom Dimension 18	The value of Custom Dimension 18
Custom Dimension 19	The value of Custom Dimension 19
Custom Dimension 2	The value of Custom Dimension 2
Custom Dimension 20	The value of Custom Dimension 20
Custom Dimension 21	The value of Custom Dimension 21
Custom Dimension 22	The value of Custom Dimension 22
Custom Dimension 23	The value of Custom Dimension 23
Custom Dimension 3	The value of Custom Dimension 3
Custom Dimension 4	The value of Custom Dimension 4
Custom Dimension 5	The value of Custom Dimension 5
Custom Dimension 6	The value of Custom Dimension 6
Custom Dimension 7	The value of Custom Dimension 7
Custom Dimension 8	The value of Custom Dimension 8
Custom Dimension 9	The value of Custom Dimension 9
Custom Variable (Key 1)	The key name of the Custom Variable (e.g., 01, 02, etc.)
Custom Variable (Value 01)	The value of the Custom Variable
Custom Variable (Key 2)	The key name of the Custom Variable (e.g., 01, 02, etc.)
Custom Variable (Value 02)	The value of the Custom Variable
Custom Variable (Key 3)	The key name of the Custom Variable (e.g., 01, 02, etc.)
Custom Variable (Value 03)	The value of the Custom Variable
Custom Variable (Key 4)	The key name of the Custom Variable (e.g., 01, 02, etc.)
Custom Variable (Value 04)	The value of the Custom Variable
Custom Variable (Key 5)	The key name of the Custom Variable (e.g., 01, 02, etc.)
Custom Variable (Value 05)	The value of the Custom Variable
Affiliation	The affiliations assigned to e-commerce transactions.
Days To Transaction	The number of days between users’ purchases and the campaign referral.
Product Category	The categories of products sold.
Product	The product names of items sold.
Product SKU	The product codes of items sold.
Transaction ID	The transaction IDs of the e-commerce transactions.
Sessions To Transaction	The number of sessions from referral to purchase.
Product Variant	The specific variation of a product, e.g., XS, S, M, L for size; or Red, Blue, Green, or Black for color (Enhanced Ecommerce).
Product Category (Enhanced Ecommerce)	The hierarchical category in which the product is classified (Enhanced Ecommerce).
Product Brand	The brand name under which the product is sold (Enhanced Ecommerce).
Product Coupon Code	The coupon code is associated with a product.
Order Coupon Code	The coupon code is associated with an order.
Event Action	The actions that were assigned to triggered events.
Event Category	The categories that were assigned to triggered events.
Event Label	The optional labels are used to describe triggered events.
City	The city from which the session originated.
Continent	The continent from which the session originated.
Country	The country from which the session originated.
Region	The geographic region from which the session originated.
Goal Completion Location	Goal Request URI.
Goal Previous Step – 1	The URI one step prior to the goal completion location.
Goal Previous Step – 2	The URI two steps prior to the goal completion location.
Goal Previous Step – 3	The URI three steps prior to the goal completion location.
Goal Name	This shows the breakdown of results by goal.
Default Channel Grouping	The Channel Group is associated with an end user’s session for this View.
Ad Group	The name of your AdWords ad group.
AdWords Campaign	The names of your AdWords campaigns or custom campaigns that you have manually tagged with the utm_campaign parameter; or any of your DoubleClick Campaign Manager or DoubleClick Search campaigns if you have linked DoubleClick accounts to Analytics.
MCF Channel Grouping Path	The path to conversion is where interactions on the path are represented by channels in the MCF Channel Grouping.
Campaign	The names of your AdWords campaigns or custom campaigns that you have manually tagged with the utm_campaign parameter; or any of your DoubleClick Campaign Manager or DoubleClick Search campaigns if you have linked those DoubleClick accounts to Analytics.
Campaign Path	The sequence of campaign names along conversion paths.
Conversion Goal Number	The goal number of conversions, if available. Possible values are between 1 and 20. The format is a 3-digit zero-padded string representing an integer. For example, the conversion goal number of 3 is represented as “003”.
Conversion Type	This is representing the conversion type. Possible values are “Goal” or “Transaction”
Medium Path	The path to conversion is where interactions on the path are represented by the medium that directed the visitors to your site (e.g. CPC, organic, direct, referral).
Source / Medium Path	The path to conversion is where interactions on the path are represented by the associated combination of source and medium.
Adwords Customer ID	The AdWords customer ID.
Medium	The mediums referred to traffic. Includes mediums identified via utm_medium.
Source	The sources referred to traffic. Includes sources identified via utm_source.
Path Length in Interactions	The number of interactions it took for the user to convert.
Time Lag in Days	The number of days it took from the first interaction to the conversion.
Conversion Date	The time of the conversion with respect to the view’s (profile’s) timezone. The date format is YYYYMMDD.
Keyword Path	The path to conversion is where interactions on the path are represented by keywords.
Keyword	All keywords, both paid and unpaid, are used by users to reach your site.
Transaction ID	The transaction ID, supplied by the e-commerce tracking method, for the purchase in the shopping cart.
Source Path	The path to conversion is where interactions on the path are represented by the domain of the referring source (e.g. google.com).
Source / Medium	Source / Medium describes from where the traffic originated. The Source is where users were before seeing your content, such as a search engine. Medium is the way users entered your website. Values for Medium include “organic” for unpaid search traffic and “none” for direct traffic. Custom values you defined for the dimensions Source and Medium will also be included.
Exit Page	The pages visitors viewed last on your site.
Hostname	The hostname visitors used to reach your site. Typically, your site’s URL.
Search Term	The search terms used by visitors to search your site.
Landing Page	The pages through which visitors entered your site.
Page Depth	This dimension creates a histogram of values by the number of pages, ranging from 1 – 20+, which are then applied across visitor sessions. The intersection of the two shows the number of pages viewed in a session. For example, your report might show that 1000 visits accounted for views to one page only, 250 visits accounted for views to 2 pages, 50 accounted for views to 3 pages, and so on through the distribution of possible numbers of pages viewed in a session.
Page	The pages visited, are listed by URI. The URI is the portion of a page’s URL following the domain name; for example, the URI portion of www.example.com/contact.html is /contact.html.
Page Path Level 1	This rolls up all the page paths in the first hierarchical level in pagePath.
Page Path Level 2	This rolls up all the page paths in the second hierarchical level in pagePath.
Page Path Level 3	This rolls up all the page paths in the third hierarchical level in pagePath.
Page Path Level 4	This rolls up all the page paths into hierarchical levels. While up to 4 pagePath levels may be specified, all additional levels in the pagePath hierarchy can also be rolled up in this dimension.
Page Title	The page titles are used on your site.
Previous Page Path	The page the user was on just prior to viewing the current page.
Second Page	The second page in the users’ session.
Variant	The ID of the particular variant that users were exposed to during a content experiment.
Experiment ID	The ID of the content experiment that users were exposed to when the metrics were reported.
Content Group 1	Each value is the Content Grouping group specified for a page. The (not set) group represents pages on which a Content Grouping group was not specified.
Content Group 2	Each value is the Content Grouping group specified for a page. The (not set) group represents pages on which a Content Grouping group was not specified.
Content Group 3	Each value is the Content Grouping group specified for a page. The (not set) group represents pages on which a Content Grouping group was not specified.
Content Group 4	Each value is the Content Grouping group specified for a page. The (not set) group represents pages on which a Content Grouping group was not specified.
Content Group 5	Each value is the Content Grouping group specified for a page. The (not set) group represents pages on which a Content Grouping group was not specified.
Landing Content Group 1	Content group of users’ landing pages.
Landing Content Group 2	Content group of users’ landing pages.
Landing Content Group 3	Content group of users’ landing pages.
Landing Content Group 4	Content group of users’ landing pages.
Landing Content Group 5	Content group of users’ landing pages.
Browser	The browsers used by visitors to your website.
Browser Version	The browser versions used by visitors to your website.
Device Category	The type of device: Desktop, Tablet, or Mobile.
Mobile Device Branding	Manufacturer or brand name (examples: Samsung, HTC, Verizon, T-Mobile).
Mobile Device Info	The branding, model, and marketing name used to identify the device.
Mobile Device Model	Device model (example: Nexus S).
Mobile Input Selector	Selector used on a device (examples: touchscreen, joystick, click wheel, stylus).
Service Provider	The names of the Internet service providers (ISPs) used by visitors to your site.
Operating System	The operating systems used by visitors to your website. Includes mobile operating systems such as Android.
Operating System Version	The operating system versions are used by visitors to your website.
Screen Resolution	The screen resolutions of visitors’ monitors.
Social Interaction Network	The social source or network on which the activity occurred (e.g. Facebook, Twitter, Google).
Social Network and Action	The social source/network and action that occurred (e.g. Facebook-Like).
Social Entity	The page (i.e. URL) or entity that was shared.
Social Action	The social action that occurred (e.g. +1, Like, Share).
Date	The dates (YYYYMMDD) of the active date range.
Day Of Week	Days of the week, 0-6 (0=Sunday).
Day Of Week Name	The days of the week. Possible values are Sunday through Saturday.
Hour	The hour of the day. Values range from 00 to 23.
Month of the year	The months (01 – 12) during the active date range.
Year	The year(s) in the active date range. The format is YYYY.
Week of the Year	The week of the session, a two-digit number from 01 to 53. Each week starts on Sunday.
Campaign	The names of your AdWords campaigns or custom campaigns that you have manually tagged with the utm_campaign parameter; or any of your DoubleClick Campaign Manager or DoubleClick Search campaigns if you have linked those DoubleClick accounts to Analytics.
Default Channel Grouping	The Channel Group is associated with an end user’s session for this View.
Full Referrer	The URLs that referred traffic.
Keyword	All keywords, both paid and unpaid, are used by users to reach your site. When using manual campaign tracking, this is the value of the utm_term campaign tracking parameter. When using AdWords auto-tagging or when users use organic search, this contains the keywords used to reach your property. If none of these apply, this value is (not set).
Medium	The mediums referred traffic. Includes mediums identified via utm_medium.
Referral Path	The URIs referred traffic.
Social Network	Originating Social Network — The social network where the activity originated.
Source	The sources referred traffic. Includes sources identified via utm_source.
Source / Medium	Source / Medium describes from where the traffic originated. The Source is where users were before seeing your content, such as a search engine. Medium is the way users entered your website. Values for Medium include “organic” for unpaid search traffic and “none” for direct traffic. Custom values you defined for the dimensions Source and Medium will also be included.
Age*	Users’ age brackets.
Days Since Last Session	The number of days between the close of one session and the opening of another.
Gender*	Users’ gender.
Interest: Affinity Category (reach)*	Affinity categories are used to reach potential customers, and to make them aware of your brand or product. These are users higher in the purchase funnel, near the beginning of the process. These are the same Affinity categories that AdWords uses.
Interest: In-Market Segment*	Users in these segments are more likely to be ready to purchase products or services in the specified category. These are users lower in the purchase funnel, near the end of the process. This is the same In-market designation that AdWords uses.
Interest: Other Category*	These are more granular categories than Affinity or In-market, and let you identify users who are not in those other categories. These are the same category designations that AdWords uses.
Language	The language settings in your users’ browsers. Analytics uses the following ISO codes, For example, en (English), en-us (English, United States), and en-gb (English, Great Britain).
Count of Sessions	The order in which the sessions associated with one visitor occur. For example, the 1st Session Instance are sessions that occur with no prior session recorded; the 2nd Session Instance are the sessions that occur with 1 prior session recorded; etc.
User Type*	New (first-time) or Returning user.
Property(ies) Views	The reporting view for your selected property(ies) – This is related to the Google Analytics views.

*Note: dimensions accompanied by an asterisk can be subject to data sampling or data taxonomy. Learn more by reading our article on the topic.

Some metrics and dimensions may not be compatible depending on Google Analytics' API limitations. You can find the compatibilities in Google's API documentation.

If you would like to request more metrics and dimensions, please reach out to our Support Team.

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Google Analytics Universal notes/limitations