How to create a dashboard with Campaign Manager 360

As part of a Google Marketing Platform, Campaign Manager 360 (previously DoubleClick Campaign) helps you plan, buy, measure, and optimize digital media and now this data can be displayed inside your DashThis report!


1 – Integrate Campaign Manager 360 to DashThis

 

  • Permissions: To successfully connect Campaign Manager 360 to DashThis, you need to have an Agency Admin role. Should you need more information about users and permissions, please visit Campaign Manager 360's help center.

 

How to connect Campaign Manager 360 to DashThis:

Step 1 - Go to your integrations manager page

Step 2 - Scroll down the list of available integrations and click on ADD + beside Campaign Manager


Screen Shot 2022-08-16 at 11.46.03 AM



Step 3
- You’re then redirected to Campaign Manager 360. Sign in as usual and allow DashThis to access your Campaign Manager data (don’t worry – we only use it to generate your dashboards!)

 

2 – List of metrics and dimensions

 
Metric Name Description
Ad Clicks The number of clicks on an Ad.
Click Rate The percentage of impressions that result in a user clicking an ad. This is calculated by dividing the number of clicks by the number of impressions, then multiplying the total by 100.
Click-Through Conversions The total number of conversions that occur in the particular reporting period can be attributed to a click on an ad.
Click-Through Revenue The total amount of revenue attributed to click-through conversions. Revenue is calculated for Floodlight sales activities.
Cost (Media Cost)

For each Floodlight activity, the media cost per user activity (conversion), is calculated as Total Media Cost / Total Floodlight Activities Recorded.

CPC (Cost per Click) The average cost of all clicks.
Cost per Conversion (Total Conversions) The derived cost for your ad campaign is divided by the number of total conversions.
Cost per Revenue The cost of your media is divided by the total revenue.
Impressions The number of impressions.
Total Conversions The number of times that users took a desired action during the reporting period, after seeing or clicking on an ad.
Total Conversions Revenue The total revenue for all conversions, including both click-through and view-through conversions.
View-Through Conversions Conversions that are attributed to an ad that was displayed but not clicked on.
View-Through Revenue The total amount of revenue attributed to view-through conversions. View-through conversions are those that occur when a customer sees an ad, then completes a conversion on your site without clicking on another ad.

 

Dimension Name Description
Campaign  The name of a Campaign
Click Site The site that represents an app or network 
Click Site Placement * (see notes/limitations) The sites where your ads appear 

 

 

3 - Notes/Limitations

  • Campaign Manager 360's API restricts us in the amount of data we can retrieve in a given minute. The Placement dimension usually outputs a high number of values and, as such, can take quite some time to upload into a widget. If this is the case for your dashboard, simply wait a couple of minutes and refresh the dashboard for the rest of the placements to appear.

 


Should you need any assistance with Campaign Manager 360, please
reach out to our Support Team 🤘