| Metric Name | Description | Calculations (if applicable) |
| Ad Clicks | The number of clicks on an Ad. | |
| Click Rate | The percentage of impressions that result in a user clicking an ad. This is calculated by dividing the number of clicks by the number of impressions, then multiplying the total by 100. | |
| Click-Through Conversions | The total number of conversions that occur in the particular reporting period can be attributed to a click on an ad. | |
| Click-Through Revenue | The total amount of revenue attributed to click-through conversions. Revenue is calculated for Floodlight sales activities. | |
| Cost (Media Cost) |
For each Floodlight activity, the media cost per user activity (conversion), is calculated as the Total Media Cost / Total Floodlight Activities Recorded. |
|
| CPC (Cost per Click) | The average cost of all clicks. | |
| Cost per Conversion (Total Conversions) | The derived cost for your ad campaign is divided by the number of total conversions. | |
| Cost per Revenue | The cost of your media is divided by the total revenue. | |
| Impressions | The number of impressions. | |
| Total Conversions | The number of times that users took a desired action during the reporting period, after seeing or clicking on an ad. | |
| Total Conversions Revenue | The total revenue for all conversions, including both click-through and view-through conversions. | |
| View-Through Conversions | Conversions that are attributed to an ad that was displayed but not clicked on. | |
| View-Through Revenue | The total amount of revenue attributed to view-through conversions. View-through conversions are those that occur when a customer sees an ad, then completes a conversion on your site without clicking on another ad. |
| Dimension Name | Description |
| Campaign | The name of a Campaign |
| Click Site | The site that represents an app or network |
| Click Site Placement * (see notes/limitations) | The sites where your ads appear |
If you would like to request more metrics and dimensions, please reach out to our Support Team.
What's next:
Campaign Manager 360 notes/limitations