How to create a dashboard with Campaign Monitor

Campaign Monitor is a well-known email marketing service provider with more than 2 million users. More than 120 billion emails are sent each day using this service; many of our users rely on Campaign Monitor for their email marketing.

1 – Integrate Campaign Monitor to DashThis


  • Permissions: To successfully connect Campaign Monitor to DashThis, you need to have full access to your account. If you try and connect your account but receive a warning for insufficient permissions, please contact the owner of your Campaign Monitor account to grant you full access. Should you need more information about users and permissions, please go to Campaign Monitor's help center

How to connect Campaign Monitor to DashThis:

Step 1 - Go to DashThis and click on the integrations page

Step 2 - Scroll down the list of available integrations and click on ADD + beside Campaign Monitor

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Step 3
- Enter your Campaign Monitor credentials securely and click on Continue

Step 4
- Allow DashThis access to your account (don't worry, it's just so we can generate your data in your dashboards 😊)

Now you can create reports with Campaign Monitor 🙌 Not sure which data to import? No problem! We created a periodic dashboard template to help you. Simply go to your dashboard manager page and click on Create Dashboard, search through the periodic templates or write the integration's name, and find Campaign Monitor Performance Report.

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2 – List of metrics and dimensions


Metric name Description
Bounces The total number of emails bounced
Bounce Rate Total bounced/Total sent
Emails Sent The total number of emails sent
Forwards* Total number of Forwards
Likes* Total number of Likes
List Member Count (Fans)* Total number of Fans
New Subscribers this month Total number of new subscribers this month
Mentions Count* Total number of Mentions
Spam Complaints* Total number of Spam Complaints
Total Opened The total number of emails opens per campaign
Unique Open Rate Unique opens/Total delivered
Unique Opens The total unique opens for all emails
Unopens* The total number of emails that have not been opened yet
Users Who Clicked (Clicks) Total number of user clicks
Users Who Clicked Rate (Clicks/Opens)  Total number of user clicks/opens
Users Who Clicked Rate (Clicks/Recipients) Total number of user clicks/recipients
Unsubscribed Subscribers who were sent an email then unsubscribed / Subscribers who were sent an email (over a 90-day rolling timeframe)

    Important: Metric names with a * will need to be reviewed as Campaign Monitor updates its platform and list of metrics along the way.


    Dimension Name Description
    Campaign The name of your campaign
    Mailing List The name of your subscriber list (more on how to create a mailing list HERE)
    Popular Links (can be queried only with the Users Who Clicked metric) Most Popular Links that appear in the content section of your insights (more on this HERE)


    Should you need any assistance with Campaign Monitor, please reach out to our Support Team 🤘