| Metric name | Description | Calculations (if applicable) |
| Bounces | The total number of emails bounced | |
| Bounce Rate | The percentage of email addresses that your campaign could not be delivered to | Total bounced/Total sent |
| Emails Sent | The total number of emails sent | |
| Forwards* | Total number of Forwards | |
| Likes* | Total number of Likes | |
| List Member Count (Fans)* | Total number of Fans | |
| New Subscribers this month | Total number of new subscribers this month | |
| Mentions Count* | Total number of Mentions | |
| Spam Complaints* | Total number of Spam Complaints | |
| Total Opened | The total number of emails opens per campaign | |
| Unique Open Rate | Unique opens/Total delivered | Unique opens/Total delivered |
| Unique Opens | The total unique opens for all emails | |
| Unopens* | The total number of emails that have not been opened yet | |
| Users Who Clicked (Clicks) | Total number of user clicks | |
| Users Who Clicked Rate (Clicks/Opens) | Total number of user clicks/opens | clicks/opens |
| Users Who Clicked Rate (Clicks/Recipients) | Total number of user clicks/recipients | clicks/recipients |
| Unsubscribed | Subscribers who were sent an email then unsubscribed / Subscribers who were sent an email (over a 90-day rolling timeframe) Important: there is no historical data available for this metric |
Unsubscribed / Subscribers who were sent an email |
Important: Metric names with a * will need to be reviewed as Campaign Monitor updates its platform and list of metrics along the way.
| Dimension Name | Description |
| Campaign | The name of your campaign |
| Mailing List | The name of your subscriber list (more on how to create a mailing list HERE) |
| Popular Links (can be queried only with the Users Who Clicked metric) | Most Popular Links that appear in the content section of your insights (more on this HERE) |
If you would like to request more metrics and dimensions, please reach out to our Support Team.