Campaign Monitor metrics and dimensions

Metric name	Description	Calculations (if applicable)
Bounces	The total number of emails bounced
Bounce Rate	The percentage of email addresses that your campaign could not be delivered to	Total bounced/Total sent
Emails Sent	The total number of emails sent
Forwards*	Total number of Forwards
Likes*	Total number of Likes
List Member Count (Fans)*	Total number of Fans Important: there is no historical data available for this metric
New Subscribers this month	Total number of new subscribers this month Important: there is no historical data available for this metric
Mentions Count*	Total number of Mentions
Spam Complaints*	Total number of Spam Complaints
Total Opened	The total number of emails opens per campaign
Unique Open Rate	Unique opens/Total delivered	Unique opens/Total delivered
Unique Opens	The total unique opens for all emails
Unopens*	The total number of emails that have not been opened yet
Users Who Clicked (Clicks)	Total number of user clicks
Users Who Clicked Rate (Clicks/Opens)	Total number of user clicks/opens	clicks/opens
Users Who Clicked Rate (Clicks/Recipients)	Total number of user clicks/recipients	clicks/recipients
Unsubscribed	Subscribers who were sent an email then unsubscribed / Subscribers who were sent an email (over a 90-day rolling timeframe) Important: there is no historical data available for this metric	Unsubscribed / Subscribers who were sent an email

Important: Metric names with a * will need to be reviewed as Campaign Monitor updates its platform and list of metrics along the way.

Dimension Name	Description
Campaign	The name of your campaign
Mailing List	The name of your subscriber list (more on how to create a mailing list HERE)
Popular Links (can be queried only with the Users Who Clicked metric)	Most Popular Links that appear in the content section of your insights (more on this HERE)