ChatGPT Ads notes/limitations
A few things to keep in mind when you report on ChatGPT Ads in DashThis.
Good to know
- New platform. ChatGPT ads run in a limited set of countries, and availability may change over time.
- Filters follow your widget’s dimension. A widget broken down by Campaign can be filtered by Campaign, but not by Ad Group or Ad.
- Recent conversions can still change. ChatGPT can credit a conversion days after someone sees or clicks your ad, so the last 30 days can still go up. DashThis picks up these changes automatically.
- Sales data starts on April 15, 2026. For a period or comparison period that starts earlier, sales metrics such as Conversions, Purchase Value and Purchase ROAS show a dash. Clicks, Impressions, Spend and the other delivery metrics still show.
Need help with ChatGPT Ads?
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What's next?
How to connect with ChatGPT Ads
ChatGPT Ads metrics and dimensions