ChatGPT Ads metrics and dimensions
Here are the metrics and dimensions available when you build ChatGPT Ads widgets in DashThis.
Metrics
| Metrics | Description |
| Clicks | The number of clicks on your ads in ChatGPT. |
| Conversion Rate | Conversions, from clicks and views, divided by clicks. |
| Conversions | The number of goal conversions, from clicks and views, attributed to your ads in ChatGPT. |
| Cost per Conversion | Cost per conversion, spend divided by conversions. |
| CPC | Cost per click, spend divided by clicks. |
| CPM | Cost per thousand impressions. |
| CTR | Click-through rate, clicks divided by impressions. |
| Impressions | The number of times your ads were shown in ChatGPT conversations. |
| Purchase ROAS | Return on ad spend, purchase value divided by spend. |
| Purchase Value | The total sales value of orders attributed to your ads in ChatGPT. |
| Spend | The total amount spent on your ads during the selected period. |
Dimensions
| Dimensions | Description |
| Ad | Breaks your data down by individual ad. |
| Ad group | Breaks your data down by ad group. |
| Campaign | Breaks your data down by campaign. |
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