|
Metric Name |
Description |
Calculations (if applicable) |
|
Answered Calls |
The number of calls answered by a person or an automated system in which the customer didn't leave a voicemail. |
|
|
Average Duration |
The average amount of time spent on answered calls, whether inbound or outbound. |
|
| First Time Caller | The Total number of first-time calls to this company. | |
|
Missed Calls |
The number of calls left unanswered, or for which CallRail automatically detected a voicemail. |
|
|
Number of Form Submissions |
The number of form submissions. |
|
|
Qualified Calls |
The total number of incoming calls that have been scored as qualified leads. |
|
|
Total Calls |
The total number of inbound and outbound calls associated with your company. |
|
|
Unique Callers |
The number of unique people who have made a call to your company. |
|
|
Dimension Name |
Description |
|
Call Log |
The unique call, along with the date, the tracking number of your company, the caller name and number, and a link to the recording of the call. |
|
City |
The city in which the callers live. |
|
Company |
The company receiving the calls. |
|
Country |
The country in which the callers live. |
|
Landing Page Url |
The URL that the user landed on from the referring entity. |
|
Medium |
The medium associated with the form submission. Most commonly “PPC”, “direct”, or “Organic”. |
|
Missed Calls |
The number of calls left unanswered, or for which CallRail automatically detected a voicemail. |
|
Referrer |
The name of the referring entity, e.g. google_paid. |
|
Source |
The marketing sources that brought calls to your business. |
|
Source of First Form |
The marketing source that led to the first form submission. |
|
Source of First-Time Caller |
The marketing source that led to the phone call. |
|
Source of Form Submissions |
The marketing source that led to the form submission. |
|
Tag |
The label of the tag applied on each call. |
|
Tracking Number |
The tracking number used by the caller to reach your business, along with its name. |
Notes: The following dimensions are only available with Call metrics:
- City
- Company
- Country
- Source
- Tag
- Tracking Number
- Source of First-Time Caller
- Call Log is only available with the metric Average Duration
The following dimensions are only available with Form Submissions metrics:
- Referrer
- Landing Page URL
- Medium
- Source of First Form
- Source of Form Submission
If you would like to request more metrics and dimensions, please reach out to our Support Team.
What's next:
CallRail filters