CallRail metrics and dimensions

 

Metric Name

Description

Calculations (if applicable)

Total Calls

The total number of inbound and outbound calls associated with your company.

 

Unique Callers

The number of unique people who have made a call to your company.

 

Qualified Calls

The total number of incoming calls that have been scored as qualified leads.

 

Answered Calls

The number of calls answered by a person or an automated system in which the customer didn't leave a voicemail.

 

Missed Calls

The number of calls left unanswered, or for which CallRail automatically detected a voicemail.

 

Average Duration

The average amount of time spent on answered calls, whether inbound or outbound.

 

 

Dimension Name

Description

Call Log

The unique call, along with the date, the tracking number of your company, the caller name and number, and a link to the recording of the call.

Tracking Number

The tracking number used by the caller to reach your business, along with its name.

Source

The marketing sources that brought calls to your business.

City

The city in which the callers live.

Country

The country in which the callers live.

Tag

The label of the tag applied on each call.

Company

The company receiving the calls.

 

If you would like to request more metrics and dimensions, please reach out to our Support Team. 

 



What's next:
CallRail filters