CallRail metrics and dimensions

Metric Name	Description	Calculations (if applicable)
Answered Calls	The number of calls answered by a person or an automated system in which the customer didn't leave a voicemail.
Average Duration	The average amount of time spent on answered calls, whether inbound or outbound.
First Time Caller	The Total number of first-time calls to this company.
Missed Calls	The number of calls left unanswered, or for which CallRail automatically detected a voicemail.
Number of Form Submissions	The number of form submissions.
Qualified Calls	The total number of incoming calls that have been scored as qualified leads.
Total Calls	The total number of inbound and outbound calls associated with your company.
Unique Callers	The number of unique people who have made a call to your company.

Dimension Name	Description
Call Log	The unique call, along with the date, the tracking number of your company, the caller name and number, and a link to the recording of the call.
City	The city in which the callers live.
Company	The company receiving the calls.
Country	The country in which the callers live.
Form Data	Essential form data. Company Name Source Submitted at Full Name Phone Email Contact By Preference Note that your form's fields must by named exactly like the following to get all the data above. Make sure to not have any trailing space. First Name Last Name Phone Email I prefer to be contacted
Landing Page Url	The URL that the user landed on from the referring entity.
Medium	The medium associated with the form submission. Most commonly “PPC”, “direct”, or “Organic”.
Missed Calls	The number of calls left unanswered, or for which CallRail automatically detected a voicemail.
Referrer	The name of the referring entity, e.g. google_paid.
Source	The marketing sources that brought calls to your business.
Source of First Form	The marketing source that led to the first form submission.
Source of First-Time Caller	The marketing source that led to the phone call.
Source of Form Submissions	The marketing source that led to the form submission.
Tag	The label of the tag applied on each call.
Tracking Number	The tracking number used by the caller to reach your business, along with its name.

Notes: The following dimensions are only available with Call metrics:

The following dimensions are only available with Form Submissions metrics: