--- title: How to see events and custom conversions in Meta Ads? description: When customizing the columns in your Meta Ads Manager, you can choose from a great list of KPIs. In the Conversion category, you can choose between standard events and custom conversions. These KPIs a --- [Skip to content](https://help.dashthis.com/use-action-in-meta-ads#main-content) [More support](https://help.dashthis.com/kb-tickets/new?hsLang=en) ![dashthislogo](https://help.dashthis.com/hs-fs/hubfs/logo_dashthis_blue.png?width=150&height=44&name=logo_dashthis_blue.png) Open main navigation Close main navigation - [More support](https://help.dashthis.com/kb-tickets/new) - [Back to DashThis](https://dashthis.com/) [Back to DashThis](https://dashthis.com/) How can we help you today? - There are no suggestions because the search field is empty. 1. [Help Center](https://help.dashthis.com/?hsLang=en) 2. [Integrations](https://help.dashthis.com/integrations?hsLang=en) 3. [Meta Ads](https://help.dashthis.com/integrations?hsLang=en#meta-ads) # How to see events and custom conversions in Meta Ads? When customizing the columns in your Meta Ads Manager, you can choose from a great list of KPIs. In the Conversion category, you can choose between standard events and custom conversions. These KPIs are very valuable since they allow you to display data specifically related to precise conversion strategies and events that you put into place.   ![](https://help.dashthis.com/hs-fs/hubfs/image-png-Jan-22-2025-02-29-49-2969-PM.png?width=670&height=493&name=image-png-Jan-22-2025-02-29-49-2969-PM.png)   Back into DashThis, when creating a Meta Ads widget in your dashboard, here is how you can display your actions and conversions metrics. #### 1- Standard events   When creating a widget,open the*metric* dropdown menu. ****![](https://help.dashthis.com/hs-fs/hubfs/image-png-Jan-09-2025-07-58-55-3206-PM.png?width=450&height=880&name=image-png-Jan-09-2025-07-58-55-3206-PM.png)**** Most of the standard conversion events are already available from this dropdown menu. Enter what you’re looking for in the search bar to see if you can find it (ex. comment, landing page view, link click, etc.). To learn more about the full list of KPIs, please look at this [article](https://help.dashthis.com/create-a-dashboard-using-facebook-ads?hsLang=en).   #### 2- Custom Conversions   If you can’t find the metric you’re looking for in the *metric* dropdown menu, thenselect the“**Actions**”metric.A new drop-down menu will appear right beneath the first ones called “**Specific Action Types**”. Here you will be able to find the exact event or conversion you are looking for. ![](https://help.dashthis.com/hs-fs/hubfs/image-png-Jan-09-2025-08-02-10-1013-PM.png?width=373&height=596&name=image-png-Jan-09-2025-08-02-10-1013-PM.png) However, some action types won’t have any names but will appear like this: “offsite\_conversion.customXXXXXXX” or “onsite\_conversion.customXXXXXXX”. In order to find to which event or conversion it is referring, go in your **Ads Manager** and click on “Custom Conversions”. Look at the **events or conversions IDs** and look for the same IDs in the action types names in DashThis. ![](https://help.dashthis.com/hs-fs/hubfs/image-png-Jan-09-2025-08-08-12-5796-PM.png?width=670&height=232&name=image-png-Jan-09-2025-08-08-12-5796-PM.png) The same steps can be used for **four different metrics **depending on what you want to measure: - Actions - Cost per Any Action - Cost per Unique Action - People Taking Actions #### 3- Custom Events Unfortunately, Custom Events from Meta Ads are not available through their API, so it’s not possible to display them in DashThis. We’re always keeping an eye out for any changes Meta might make in this regard! 👀 #### 4- Notes - Please note that for the event/conversion to appear, **you must have valid data** at some point in your Meta Ads Manager account for this particular metric. - You can also use those metrics with the dimension “**Action Type**” if you want to show the total Actions measured on each event or conversion. - **Shared Items metrics** can be found under the "Action Type" specific dropdown menu, under the name "omni\_XXX". For example, "omni\_purchase" corresponds to "Purchases with Shared Items". - Omni-channel metrics appear under Action Type with the prefix omni\_. 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