Skip to content
More support
Back to DashThis
  • There are no suggestions because the search field is empty.

Understanding DashThis AI Insights: Free and Pro

We're excited to introduce AI Insights Pro, a powerful add-on designed to take your marketing analysis to the next level. You've told us that while our standard Free AI insights are helpful, you need the ability to add your specific business context and dig deeper into your data. We listened!

 

The AI Insights Pro add-on unlocks two major features:

  1. Chat Mode: Ask custom questions about your data directly in your dashboards, request follow-ups, and get personalized analysis.
  2. Dashboard Context: Save instructions for your dashboard, so the AI always follows your specific context for all insights.

AI Free vs. AI Pro: What's the Difference?

All DashThis users have the AI Free plan, which provides a limited number of preset insights. The AI Pro add-on unlocks the full power of our AI.

Feature

AI Free

AI Pro (Add-On)

Preset Insights

10 per month

Unlimited*

Chat Mode

❌

✅

Dashboard Context

❌

✅

Pricing

Free - included with every plan

$19/month (or $15/month, billed annually) as an add-on

*Subject to a fair use policy to ensure optimal performance for all users.

 

How It Works: Chat Mode

Think of Chat Mode as having a data analyst you can talk to directly inside your dashboard. Instead of only using the preset suggestions (like "Wins" or "Issues"), you can now type any question you have.

The chat understands the data in your dashboard and can help you uncover deeper insights.

 

Common Use Cases for Chat Mode:

  • Dig Deeper: "You mentioned a drop in conversions. Can you tell me which campaign performed the worst?"
  • Specific Comparisons: "How does my performance from this month compare to our Black Friday sale last year?"
  • Focused Analysis: "Our main competitor launched a new product in June. How did our ad performance change after this month?"
  • Agency Reporting: "My client for this dashboard is in the e-commerce industry. Can you summarize the key performance highlights I should share with them?"
  • Get Actionable Advice: "Based on these results, what are 3 concrete actions I should take to improve my ROAS?"

How to use the chat mode:

  1. Open the “AI Insights” panel, in the top right corner of the dashboard you want to analyze.



  1. The AI Insights panel will open. You can now ask your question in the chat field. Simply click the send button or “enter” when you are done.


  2. You can also ask follow-up questions after that. As long as the panel is open, you will keep the same conversation. The AI will take into account everything mentioned in the current conversation to provide the best answer possible.




How It Works: Dashboard Context

The Dashboard Context feature allows you to provide our AI with instructions for a specific dashboard. This saves you from having to repeat the same context every time you use the chat. You can also tweak and refine your dashboard context to improve the relevance of AI insights.

You'll find this setting in your AI Insights panel. Once set, the AI will always consider this information when generating any insight—preset or custom.

 

Common Use Cases for Dashboard Context:

  • Define Your Focus: "My most important KPI is 'Cost per Lead'. All analysis should focus on what impacts this metric."
  • Explain Your Business: "This client is a local-only business operating in New York. All analysis should ignore national trends and focus on the NY-metro area."
  • Set Reporting Rules: "My audience for this report is the CEO, who is not a marketing expert. Please ensure all insights are explained simply, with no technical jargon."
  • Define Goals: "Our main objective is to increase website conversions. Please frame all insights in relation to this goal."
  • Standardize Tone: "Always provide insights in a casual tone."

Best practices: sharing a few short examples of what you expect from the AI is always a good idea, and this is the perfect place to do so.

 

How to use the Dashboard Context:

  1. In the AI Insights panel, locate & click on the “setting” icon.


  2. Find the “AI context” section and look for the “Dashboard context” field to enter the instructions you want to save to the dashboard.

  3. Click “save changes” to save your dashboard context to your dashboard. And voilà, you are done! Repeat the same process if you want to edit your saved dashboard context.

 

 

Notes and limitations:

  • If you change your dashboard period, refresh the page, or close the AI Insights panel, it will start a new conversation when you reopen the panel.
  • Changes to dashboard options (e.g. dashboard context) take effect on the next conversation.
  • Only the data present in your widgets is analyzed.
  • Current limits - subject to change: Max 50 messages per conversation, 1000 characters per message, 2000 characters for dashboard context

 

 

Pricing & How to Get the Add-On

The AI Insights Pro add-on is available for $19 per month (or $15 per month when billed annually) per account.

We are currently in a special "on-demand" release. This means the add-on is not yet available for self-serve purchase directly within the app.

To activate AI Insights Pro on your account, please contact our support team or reach out to your account manager, and we will enable it for you.

 

What's Next?

This is just the beginning! We're already working on the next phase of AI Insights Pro, which will include:

  • Self-Serve Billing: The ability to add or remove the add-on yourself directly from your account settings.
  • Account-Level Context: A powerful feature to establish your global reporting rules (e.g., tone of voice, key KPIs) once, ensuring account-wide consistency for all DashThis dashboards.

We can't wait to see what you uncover with your data!