TikTok Organic Metrics and Dimensions
This article provides all the available TikTok Organic metrics and dimensions alongside their descriptions.
Here are the supported TikTok Organic metrics:
| Metric Name | Metric Description |
| Address Clicks | The number of clicks collected on the Address button on your profile. |
| App Download Link Clicks | The number of clicks collected on your app download link. |
| Average Time Watched | The average time viewers spent watching your video(s). |
| Bio Link Clicks | The number of followers you have lost. |
| Comments | The number of times people have commented on your published videos. |
| Completion Rate | The percentage of viewers who finish watching your video(s). |
| Email Clicks | The number of clicks collected on the Email button on your profile. |
| Engaged Audience |
The number of people who engaged (liked, commented or shared) with at least one of your published content.
*When used with a dimension, the data for this metric is only available for Business accounts. |
| Engagement Rate | The sum of likes, comments and shares, divided by reach. |
| Favorites | The total number of times the video(s) have been added to favorites. |
| Lead Submissions | The number of leads (e.g. price quotes, newsletter subscriptions, etc.) collected from your consumers. |
| Likes | The total number of times people have liked your published videos. |
| Lost Followers | The number of followers you have lost. |
| Net Follower Growth | The change in the number of followers. |
| New Followers | The number of new followers you have gained. |
| Phone Number Clicks | The number of clicks collected on your phone number link. |
| Profile Views | The number of clicks on your profile from users. |
| Reach |
The number of people who watched your published content at least once.
*When used with a dimension, the data for this metric is only available for Business accounts. |
| Shares | The number of times people have shared your published videos. |
| Total Followers | The number of followers for the TikTok account. |
| Total Engagement | The sum of likes, comments and shares. |
| Total Time Watched | The amount of time viewers spent watching your video(s). |
| Video Count | The number of public videos posted by the TikTok account. |
| Video Views | The number of times your videos have been viewed. |
| Website Clicks | The total number of clicks on your website link from users who visited your profile page through your video(s). |
Here are the supported TikTok Organic dimensions:
| Dimension Name | Dimension Definition |
| Video Description | The caption/description for the video. |
| Video ID | Unique identifier for the video. |
| Video with Thumbnail | Preview thumbnail URL for the video. |