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      TikTok Organic Metrics and Dimensions

      This article provides all the available TikTok Organic metrics and dimensions alongside their descriptions.

      Here are the supported TikTok Organic metrics: 

       

      Metric Name Metric Description
      Address Clicks The number of clicks collected on the Address button on your profile.
      App Download Link Clicks The number of clicks collected on your app download link.
      Average Time Watched The average time viewers spent watching your video(s).
      Bio Link Clicks The number of followers you have lost.
      Comments The number of times people have commented on your published videos.
      Completion Rate The percentage of viewers who finish watching your video(s).
      Email Clicks The number of clicks collected on the Email button on your profile.
      Engaged Audience The number of people who engaged (liked, commented or shared) with at least one of your published content.
      Engagement Rate The sum of likes, comments and shares, divided by reach.
      Favorites The total number of times the video(s) have been added to favorites.
      Lead Submissions The number of leads (e.g. price quotes, newsletter subscriptions, etc.) collected from your consumers.
      Likes The total number of times people have liked your published videos.
      Lost Followers The number of followers you have lost.
      Net Follower Growth The change in the number of followers.
      New Followers The number of new followers you have gained.
      Phone Number Clicks The number of clicks collected on your phone number link.
      Profile Views The number of clicks on your profile from users.
      Reach The number of people who watched your published content at least once.
      Shares The number of times people have shared your published videos.
      Total Followers The number of followers for the TikTok account.
      Total Engagement The sum of likes, comments and shares.
      Total Time Watched The amount of time viewers spent watching your video(s).
      Video Count The number of public videos posted by the TikTok account.
      Video Views The number of times your videos have been viewed.
      Website Clicks The total number of clicks on your website link from users who visited your profile page through your video(s).

       

      Here are the supported TikTok Organic dimensions: 

       

      Dimension Name Dimension Definition
      Video Description The caption/description for the video.
      Video ID Unique identifier for the video.
      Video with Thumbnail Preview thumbnail URL for the video.