Taboola metrics and dimensions
Here are the metrics and dimensions available when you build Taboola widgets in DashThis.
Metrics
| Metrics | Description |
| Click-Through Conversions | The number of conversions that followed a click on your ads. |
| Clicks | The number of clicks on your ads. |
| Conversion Rate | The percentage of clicks that led to a conversion. |
| Conversion Value | The total value of the conversions attributed to your ads. |
| Conversions | The number of conversions attributed to your ads, from clicks and views. |
| Cost per Conversion | The average cost of a conversion. |
| CPC | The average cost of a click. |
| CPM | The average cost of 1,000 impressions. |
| CTR | The percentage of impressions that led to a click. |
| Impressions | The number of times your ads were served. |
| ROAS | The conversion value earned for every unit of currency spent, as a percentage. |
| Spend | The amount spent on your ads. |
| View-Through Conversions | The number of conversions that followed a view of your ads without a click. |
| Viewable CPM | The average cost of 1,000 viewable impressions. |
| Viewable CTR | The percentage of viewable impressions that led to a click. |
| Viewable Impressions | The number of times your ads were seen on screen, as measured by Taboola. |
Dimensions
| Dimensions | Description |
| Ad* | The ad, among your 1,000 top ads for the period. |
| Browser | The browser your ads were shown in. |
| Campaign | The Taboola campaign. |
| Country | The country where your ads were shown. |
| Operating System | The operating system of the device your ads were shown on. |
| Platform | The device type your ads were shown on: desktop, smartphone or tablet. |
| Region | The region where your ads were shown, with its country. |
| Site | The publisher site where your ads were shown. |
*Taboola reports your 1,000 top ads for the period, so ads outside that list do not appear in Ad widgets. See the notes and limitations article.
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