Snapchat Ads notes/limitations
A few things to keep in mind when you report on Snapchat Ads in DashThis.
The Snapchat Ads integration is currently in beta. If you would like early access, please contact our support team.
Good to know
- Reach and Frequency need a breakdown. Both count unique viewers, so they cannot be added up. Use them with the Campaign, Ad Squad, or Ad dimension. They are not available on an account total, or with Country, Region, Gender, Age, and Operating System.
- Swipes are Snapchat’s clicks. Snapchat calls a click-through a swipe-up, so you will see Swipes, Swipe-Up Rate, and Cost per Swipe where other integrations show clicks, click-through rate, and cost per click.
- Conversions are not available yet. This first version covers delivery, engagement, and video metrics. Conversions, app installs, and return on ad spend are not included.
- There are no status filters yet. You can filter on dimension values such as a campaign name, but filtering by campaign status, ad squad status, or ad status is not available.
- Your numbers settle over about two days. Snapchat keeps adjusting a day’s figures for roughly 48 hours after it ends, so DashThis re-fetches the last 7 days to pick up the changes. Recent days can move slightly before they settle.
- One source is one ad account. Currency and time zone both come from the Snapchat ad account, so day boundaries follow that time zone rather than your DashThis settings.
Need help with Snapchat Ads?
Contact our Support Team here 💪🏼
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