Snapchat Ads metrics and dimensions
Here are the metrics and dimensions available when you build Snapchat Ads widgets in DashThis.
Metrics
| Metrics | Description |
|---|---|
| Adds to Cart | Add-to-cart events attributed to an ad. |
| Amount Spent | The total amount you spent, in the ad account currency. |
| Android Installs | Attributed app installs on Android. |
| App Installs | App installs attributed to an ad, across iOS and Android. |
| Checkouts Initiated | Checkouts started after seeing or swiping an ad. |
| Cost per Install | Amount spent per attributed app install. |
| Cost per Purchase | Amount spent per attributed purchase. |
| Cost per Swipe | Amount spent divided by swipes. |
| CPM | Amount spent per 1,000 impressions. |
| Frequency* | Average impressions per unique Snapchatter. |
| Impressions | The number of times your ads were shown. |
| iOS Installs | Attributed app installs on iOS. |
| Page Views | Page views attributed to an ad by the Snap Pixel. |
| Purchases | Purchases attributed to an ad. |
| Purchase ROAS | Purchase value returned per unit spent. |
| Purchase Value | Total value of attributed purchases, in the ad account currency. |
| Reach* | Unique Snapchatters who saw your ad. |
| Sign-ups | Sign-ups attributed to an ad. |
| Swipes | Swipe-ups on your ad, which is Snapchat’s click-through action. |
| Swipe-Up Rate | Swipes divided by impressions. |
| Video Views | Impressions watched for at least 2 seconds or swiped. |
| Video Views to 25% | Video views that reached 25% of the video. |
| Video Views to 50% | Video views that reached 50% of the video. |
| Video Views to 75% | Video views that reached 75% of the video. |
| Video Views to 100% | Video views that reached completion. |
Dimensions
| Dimensions | Description |
|---|---|
| Campaign | Breaks your data down by campaign. |
| Ad Squad | Breaks your data down by ad squad, which is Snapchat’s name for an ad group. |
| Ad | Breaks your data down by individual ad. |
| Country | Breaks your data down by the country your ad was served in. |
| Region | Breaks your data down by the region your ad was served in. |
| Gender | Breaks your data down by audience gender. |
| Age | Breaks your data down by audience age bucket. |
| Operating System | Breaks your data down by device operating system. |
*Reach and Frequency need a breakdown
Reach and Frequency count unique viewers, so they cannot be added up. You can use them when your widget is broken down by Campaign, Ad Squad, or Ad. They are not available on an account total, or with the Country, Region, Gender, Age, and Operating System dimensions.
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What's next?
How to connect with Snapchat Ads