How to filter Google Search Console data to show non-branded queries?

There is a simple way to filter your Google Search Console data to show non-branded queries in your widgets.

1. Set up a Multi-Column List with Google Search Console
2. Select the metric "Impressions" as a first metric in your widget.
3. Select "Clicks" as a second metric in your widget.

 

This shows the effect of the SEO on the website’s visibility. If you only do it by "Clicks", then the branded searches tend to dominate for some clients.