Reddit Ads Metrics and Dimensions

This article provides all the available Reddit Ads metrics and dimensions alongside their descriptions.

Here are the supported Reddit Ads metrics:

Metric Name	Metric Description
Amount Spent	The estimated total amount of money you've spent on your campaigns, ad groups or ads.
Clicks	The number of clicks on your ads.
Click Through Result	Key conversion clicks.
Cost Per Result	Key conversion effective cost per action.
CPC	The average amount of money you've spent on a click.
CPV	The cost-per-view for this period.
CTR	The percentage of times people saw your ad and performed a click.
eCPM	The effective CPM (cost per thousand impressions) for this period.
Engaged Clicks	The number of engaged engaged clicks such as RSVPs.
Frequency	The average number of times each user saw the ad.
Full Video Views	The number of video fully viewable impressions for the ad.
Impressions	The number of times someone saw your ad.
Plays Expanded	The number of times the video was played while expanded.
Plays with Sound	The number of times the video was played with sound.
Reach	The number of unique users who saw the ad. *Available in the Reddit Ads API since June 2024. No data will be available before this date.
Reddit Leads	Reddit lead count.
Result Rate	Key conversion rate.
Total Result	Key conversion total count.
Video Completion Rate	The percentage of the video that was played.
Video Starts	The number of times the ad was served and the video began playing.
View Through Result	Key conversion views.
Video Views	The number of video viewable impressions for the ad.
Video View Rate	The percentage of the video that was played.
Watches at 25%	The number of times the ad was served and at least 25% of the video has played.
Watches at 50%	The number of times the ad was served and at least 50% of the video has played.
Watches at 75%	The number of times the ad was served and at least 75% of the video has played.
Watches at 95%	The number of times the ad was served and at least 95% of the video has played.
Watches at 100%	The number of times the ad was served and a user watched the entire video.
3-Second Views	The number of times the ad was served and at least 3 seconds of the video has played.
5-Second Views	The number of times the ad was served and at least 5 seconds of the video has played.
10-Second Views	The number of times the ad was served and at least 10 seconds of the video has played.

Here are the supported Reddit Ads dimensions:

Dimension Name	Dimension Definition
Ad Account ID	The ID of the ad account.
Ad Account Name	The name of the ad account.
Ad Group ID	The ID of the ad group.
Ad Group Name	The name of the ad group.
Ad ID	The ID of the ad.
Ad Name	The name of the ad.
Campaign ID	The ID of the campaign.
Campaign Name	The name of the campaign.
Community	The community/subreddit being targeted.
Country	The country targeted for the report.
Gender	The gender of the user.
Interest	The interests of the users being targeted.
Placement	The placement of a creative.
Region	The region (US state or UK country) targeted for the reports.
US DMA	The Designated Market Area (DMA) targeted for the reports.