Reddit Ads Metrics and Dimensions
This article provides all the available Reddit Ads metrics and dimensions alongside their descriptions.
Here are the supported Reddit Ads metrics:
| Metric Name | Metric Description |
| Amount Spent | The estimated total amount of money you've spent on your campaigns, ad groups or ads. |
| Clicks | The number of clicks on your ads. |
| Click Through Result | Key conversion clicks. |
| Cost Per Result | Key conversion effective cost per action. |
| CPC | The average amount of money you've spent on a click. |
| CPV | The cost-per-view for this period. |
| CTR | The percentage of times people saw your ad and performed a click. |
| eCPM | The effective CPM (cost per thousand impressions) for this period. |
| Engaged Clicks | The number of engaged engaged clicks such as RSVPs. |
| Frequency | The average number of times each user saw the ad. |
| Full Video Views | The number of video fully viewable impressions for the ad. |
| Impressions | The number of times someone saw your ad. |
| Plays Expanded | The number of times the video was played while expanded. |
| Plays with Sound | The number of times the video was played with sound. |
| Reach |
The number of unique users who saw the ad. *Available in the Reddit Ads API since June 2024. No data will be available before this date. |
| Reddit Leads | Reddit lead count. |
| Result Rate | Key conversion rate. |
| Total Result | Key conversion total count. |
| Video Completion Rate | The percentage of the video that was played. |
| Video Starts | The number of times the ad was served and the video began playing. |
| View Through Result | Key conversion views. |
| Video Views | The number of video viewable impressions for the ad. |
| Video View Rate | The percentage of the video that was played. |
| Watches at 25% | The number of times the ad was served and at least 25% of the video has played. |
| Watches at 50% | The number of times the ad was served and at least 50% of the video has played. |
| Watches at 75% | The number of times the ad was served and at least 75% of the video has played. |
| Watches at 95% | The number of times the ad was served and at least 95% of the video has played. |
| Watches at 100% | The number of times the ad was served and a user watched the entire video. |
| 3-Second Views | The number of times the ad was served and at least 3 seconds of the video has played. |
| 5-Second Views | The number of times the ad was served and at least 5 seconds of the video has played. |
| 10-Second Views | The number of times the ad was served and at least 10 seconds of the video has played. |
Here are the supported Reddit Ads dimensions:
| Dimension Name | Dimension Definition |
| Ad Account ID | The ID of the ad account. |
| Ad Account Name | The name of the ad account. |
| Ad Group ID | The ID of the ad group. |
| Ad Group Name | The name of the ad group. |
| Ad ID | The ID of the ad. |
| Ad Name | The name of the ad. |
| Campaign ID | The ID of the campaign. |
| Campaign Name | The name of the campaign. |
| Community | The community/subreddit being targeted. |
| Country | The country targeted for the report. |
| Gender | The gender of the user. |
| Interest | The interests of the users being targeted. |
| Placement | The placement of a creative. |
| Region | The region (US state or UK country) targeted for the reports. |
| US DMA | The Designated Market Area (DMA) targeted for the reports. |