| Metric name |
Description |
Calculations (if applicable) |
| 3s video views |
Total number of times your video ad played continuously for at least 3 seconds while 50% visible (paid and earned) |
|
| Average Showcase Card Closeups |
The number of total closeups for all cards divided by pin clicks |
|
| Completed quiz |
The number of quiz completed for a given ad |
|
| Conversions |
Total number of conversions for all event types using the Pinterest Tag integration after an ad interaction. This metric may include conversions that are modeled. |
|
| Cost per conversion (All) |
Average cost per conversion |
SPEND_IN_DOLLAR / TOTAL_CONVERSIONS |
| Cost per lead |
Average cost per lead from your ads |
SPEND_IN_DOLLAR / LEADS |
| CPC |
Average cost per click |
SPEND_IN_DOLLAR / (CLICKTHROUGH_1 + CLICKTHROUGH_2) |
| CPCV (100%) |
Average cost per video view that was played until completion, including views that skipped ahead to this point |
SPEND_IN_DOLLAR / VIDEO_P100_COMPLETE_2 |
| CPCV (95%) |
Average cost per video that was played until 95% of its length, including views that skipped ahead to this point |
SPEND_IN_DOLLAR / VIDEO_P95_COMBINED_2 |
| CPE |
Cost per engagement |
SPEND_IN_DOLLAR / TOTAL_ENGAGEMENT |
| CPM |
Average cost per 1k paid impressions |
(SPEND_IN_DOLLAR / IMPRESSION_1) * 1000 |
| CPOC |
Average cost per total outbound click (paid and earned) |
SPEND_IN_DOLLAR / (OUTBOUND_CLICK_1 + OUTBOUND_CLICK_2) |
| CPV |
Average cost per video view |
SPEND_IN_DOLLAR / TOTAL_VIDEO_MRC_VIEWS |
| CTR |
Total Pin clicks divided by total impressions |
(CLICKTHROUGH_1 + CLICKTHROUGH_2) / (IMPRESSION_1 + IMPRESSION_2) |
| Earned 3s video views |
The number of times your video ad played continuously for 3 seconds while 50% in view after being saved to another person's board |
|
| Earned CTR |
Earned Pin clicks divided by earned impressions |
CLICKTHROUGH_2 / IMPRESSION_2 |
| Earned engagements |
Earned actions from ads saved to boards |
|
| Earned Idea Pin product tag visits |
The number of times someone taps on a product tagged within an Idea ad saved to another person's board |
|
| Earned impressions |
Total number of times your ad was viewed after being saved to another person's board |
|
| Earned outbound clicks |
The total number of clicks to the destination URL associated with your ad saved to another person's board |
|
| Earned Pin clicks |
Total number of Pin clicks from ads saved to another person's board |
|
| Earned saves |
Number of times your ad was saved from another person's board |
|
| Earned video played at 100% |
Total number of times your video ad reached 100% of its length after it was saved to another person's board, including views that skipped ahead to this point |
|
| Earned video played at 25% |
Total number of times your video ad reached 25% of its length after it was saved to another person's board, including views that skipped ahead to this point |
|
| Earned video played at 50% |
Total number of times your video ad reached 50% of its length after it was saved to another person's board, including views that skipped ahead to this point |
|
| Earned video played at 75% |
Total number of times your video ad reached 75% of its length after it was saved to another person's board, including views that skipped ahead to this point |
|
| Earned video played at 95% |
Total number of times your video ad reached 95% of its length after it was saved to another person's board, including views that skipped ahead to this point |
|
| Earned video starts |
Total number of times your video ad started playing after it was saved to another person's board |
|
| Earned video views |
The number of times your video ad played continuously for 2 seconds while 50% in view after being saved to another person's board |
|
| Earned web sessions |
Number of earned sessions loaded in a browser |
|
| Engagement rate |
Total engagements divided by total impressions |
TOTAL_ENGAGEMENT / (IMPRESSION_1 + IMPRESSION_2) |
| Engagements |
The total number of engagements on your ads, including clicks, saves, carousel swipes, and collections secondary saves |
ENGAGEMENT_1 + ENGAGEMENT_2 |
| Frequency |
The average number of times each user saw your ad. |
TOTAL_IMPRESSION / TOTAL_IMPRESSION_USER |
| Gross impressions |
Unfiltered number of times your ad was on screen (paid) |
|
| Gross Pin clicks |
Unfiltered number of times someone clicks your ad (paid) |
|
| Impressions |
Number of times someone saw your ad (paid and earned) |
|
| In-app CPA (Checkout) |
Average cost per in-app checkout event |
|
| Leads |
The number of times your ad achieved lead conversions |
|
| Offline conversions (Checkout) |
Total number of offline checkout events resulting from clicks on your ad |
|
| Paid CTR |
Paid Pin clicks divided by paid impressions |
CLICKTHROUGH_1 / IMPRESSION_1 |
| Paid engagement rate |
Paid engagements divided by paid impressions |
ENGAGEMENT_1 / IMPRESSION_1 |
| Paid engagements |
Paid actions taken as a result of your ads |
|
| Paid Idea Pin product tag visits |
The number of times someone taps on a product tagged within an Idea Pin you promoted |
TOTAL_VIEW_ADD_TO_CART |
| Paid Impressions |
The number of impressions that you paid for |
|
| Paid impressions |
The number of times your ad was seen |
|
| Paid outbound clicks |
The total number of clicks to the destination URL associated with your ad |
|
| Paid Pin clicks |
The total number of clicks on your Pin to content on or off of Pinterest |
|
| Paid save rate |
Paid saves divided by paid impressions |
REPIN_1 / IMPRESSION_1 |
| Paid saves |
Total number of saves for your ad |
|
| Paid web sessions |
Number of paid sessions loaded in a browser |
|
| Pin clicks |
The total number of clicks on your Pin to content on or off of Pinterest (paid and earned) |
|
| Quiz completion rate |
Percentage of people who completed quizzes after answering question 1 |
|
| Reach |
Total number of unique users who saw your ads |
|
| Spend |
Total amount you've spent during the reporting time period |
SPEND_IN_MICRO_DOLLAR / 1,000,000 |
| Spend in account currency |
The money you spend for promoted Pins, in micro dollars |
|
| Total average video play time |
Averaged across all videos that begin playback, including seeks and loops. Start time triggered when video begins playback. |
|
| Total click-through conversions (Add to cart) |
The number of add to cart events resulting from clicks on your ad. This metric may include conversions that are modeled. |
|
| Total click-through conversions (Checkout) |
Total number of checkout events resulting from clicks on your ad. This metric may include conversions that are modeled. |
|
| Total click-through conversions (Lead) |
Total number of lead events resulting from clicks on your ad. This metric may include conversions that are modeled. |
|
| Total click-through conversions (Signup) |
Number of signup events resulting from clicks on your ad. This metric may include conversions that are modeled. |
|
| Total click-through order value (Checkout) |
Total value of checkout events resulting from clicks on your ad. This metric may include conversions that are modeled. |
|
| Total click-through order value (Signup) |
Total value of signup events resulting from clicks on your ad. This metric may include conversions that are modeled. |
|
| Total conversion rate (All) |
The number of conversions per the number of total ad impressions that can be tracked to a conversion during the same time period. |
TOTAL_CONVERSIONS / TOTAL_IMPRESSION |
| Total conversion rate (Checkout) |
The number of conversions per the number of total ad impressions that can be tracked to a conversion during the same time period. |
TOTAL_CHECKOUT / TOTAL_IMPRESSION |
| Total conversion rate (Custom) |
The number of conversions per the number of total ad impressions that can be tracked to a conversion during the same time period. |
TOTAL_CUSTOM / TOTAL_IMPRESSION |
| Total conversion rate (Lead) |
The number of conversions per the number of total ad impressions that can be tracked to a conversion during the same time period. |
TOTAL_LEAD / TOTAL_IMPRESSION |
| Total conversion rate (Page visit) |
The number of conversions per the number of total ad impressions that can be tracked to a conversion during the same time period. |
TOTAL_PAGE_VISIT / TOTAL_IMPRESSION |
| Total conversion rate (Signup) |
The number of conversions per the number of total ad impressions that can be tracked to a conversion during the same time period. |
TOTAL_SIGNUP / TOTAL_IMPRESSION |
| Total conversions (Checkout) |
Total number of checkout events that resulted from interactions with your ad. This metric may include conversions that are modeled. |
|
| Total conversions (Custom) |
Total number of custom events resulting from interactions with your ad. This metric may include conversions that are modeled. |
|
| Total conversions (Lead) |
Total number of lead events resulting from interactions with your ad. This metric may include conversions that are modeled. |
|
| Total conversions (Page visit) |
Total number of page visit events resulting from interactions with your ad. This metric may include conversions that are modeled. |
|
| Total conversions (Signup) |
Total number of signup events resulting from interactions with your ad. This metric may include conversions that are modeled. |
|
| Total CPA (Page visit) |
Average cost per page visit event. This metric may include conversions that are modeled. |
|
| Total engagement conversions (Checkout) |
Total number of checkout events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled. |
|
| Total engagement conversions (Lead) |
Total number of lead events resulting from engagement with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled. |
|
| Total engagement conversions (Signup) |
Total number of signup events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled. |
|
| Total engagement order value (Checkout) |
Total value of checkout events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled. |
|
| Total engagement order value (Signup) |
Total value of signup events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled. |
|
| Total Idea Pin product tag visits |
The number of times someone taps on a product tagged within an Idea Pin, paid and earned. |
|
| Total order value (Checkout) |
Total value of checkout events resulting from interactions with your ad. This metric may include conversions that are modeled. |
|
| Total order value (Custom) |
Total value of custom events resulting from interactions with your ad. This metric may include conversions that are modeled. |
|
| Total order value (Signup) |
Total value of signup events resulting from interactions with your ad. This metric may include conversions that are modeled. |
|
| Total Quiz Pin Result Opened |
The number of total results opened for all quizzes |
|
| Total ROAS (All) |
Average return on ad spend for all events. This metric may include conversions that are modeled. |
(TOTAL_SIGNUP_VALUE_IN_MICRO_DOLLAR + TOTAL_CHECKOUT_VALUE_IN_MICRO_DOLLAR + TOTAL_CUSTOM_VALUE_IN_MICRO_DOLLAR) / SPEND_IN_MICRO_DOLLAR |
| Total ROAS (Checkout) |
Average return on ad spend for checkout events. This metric may include conversions that are modeled. |
TOTAL_CHECKOUT_VALUE_IN_MICRO_DOLLAR / SPEND_IN_MICRO_DOLLAR |
| Total ROAS (Custom) |
Average return on spend for custom events. This metric may include conversions that are modeled. |
TOTAL_CUSTOM_VALUE_IN_MICRO_DOLLAR / SPEND_IN_MICRO_DOLLAR |
| Total ROAS (Page visit) |
Average return on ad spend for page visit events. This metric may include conversions that are modeled. |
|
| Total save rate |
Total saves divided by total impressions |
(REPIN_1 + REPIN_2) / (IMPRESSION_1 + IMPRESSION_2) |
| Total Showcase Card Closeups |
The number of total closeups for all cards |
|
| Total Showcase Card Impressions |
The number of total impressions for all cards |
|
| Total Showcase Card Outbound Clicks |
The number of total outbound clicks from all cards |
|
| Total Showcase Card Saves |
The number of total saves for all cards |
|
| Total Showcase Card Swipe Backward |
The number of total swipes backward for all cards |
|
| Total Showcase Card Swipe Forward |
The number of total swipes forward for all cards |
|
| Total Showcase Card Thumbnail Swipe Backward |
The number of total swipes backward on card thumbnails |
|
| Total Showcase Card Thumbnail Swipe Forward |
The number of total swipes forward on card thumbnails |
|
| Total Showcase Featured Pin Impressions |
The number of total impressions for all featured pins |
|
| Total Showcase Featured Pin Outbound Clicks |
The number of total outbound clicks from all featured pins |
|
| Total Showcase Featured Pin Saves |
The number of total saves for all featured pins |
|
| Total Showcase Featured Pin Swipe Backward |
The number of total swipes backward for all featured pins |
|
| Total Showcase Featured Pin Swipe Forward |
The number of total swipes forward for all featured pins |
|
| Total Showcase Title Pin Outbound Clicks |
The number of total outbound clicks from title pin |
|
| Total video played at 100% |
Total number of times your video ad played 100% of its length, including views that skipped ahead to this point (paid and earned) |
|
| Total video played at 25% |
Total number of times your video ad played 25% of its length, including views that skipped ahead to this point (paid and earned) |
|
| Total video played at 50% |
Total number of times your video ad played 50% of its length, including views that skipped ahead to this point (paid and earned) |
|
| Total video played at 75% |
Total number of times your video ad played 75% of its length, including views that skipped ahead to this point (paid and earned) |
|
| Total video played at 95% |
Total number of times your video ad played 95% of its length, including views that skipped ahead to this point (paid and earned) |
|
| Total video starts |
Total number of times your video ad started playing (paid and earned) |
|
| Total view-through conversions (Add to cart) |
Total number of add to cart events resulting from views of your ad. This metric may include conversions that are modeled. |
|
| Total view-through conversions (Checkout) |
Total number of checkout events resulting from views of your ad. This metric may include conversions that are modeled. |
|
| Total view-through conversions (Lead) |
Total number of lead events resulting from views of your ad. This metric may include conversions that are modeled. |
|
| Total view-through conversions (Signup) |
Number of signup events resulting from views of your ad. This metric may include conversions that are modeled. |
|
| Total view-through order value (Checkout) |
Total value of checkout events resulting from views of your ad. This metric may include conversions that are modeled. |
|
| Total view-through order value (Signup) |
Total value of signup events resulting from views of your ad. This metric may include conversions that are modeled. |
|
| Video length |
Runtime of your video ad |
|
| Video views |
Total number of times your video ad played continuously for at least 2 seconds while 50% visible (paid and earned) |
|
| Web click-through conversions (Checkout) |
Total number of web checkout events resulting from clicks on your ad. This metric may include conversions that are modeled. |
|
| Web click-through order value (Checkout) |
Total value of web checkout events resulting from clicks on your ad. This metric may include conversions that are modeled. |
|
| Web conversions (Checkout) |
Total number of web checkout events resulting from clicks on your ad. This metric may include conversions that are modeled. |
|
| Web CPA (Checkout) |
Average cost per web checkout event. This metric may include conversions that are modeled. |
|
| Web engagement conversions (Checkout) |
Total number of web checkout events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. |
|
| Web engagement order value (Checkout) |
Total value of web checkout events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. |
|
| Web order value (Checkout) |
Total value of web checkout events resulting from interactions with your ad. This metric may include conversions that are modeled. |
|
| Web ROAS (Checkout) |
Average return on ad spend for web checkout events. This metric may include conversions that are modeled. |
|
| Web sessions |
Total number of sessions loaded in a browser |
WEB_SESSIONS_1 + WEB_SESSIONS_2 |
| Web view-through conversions (Checkout) |
Total number of web checkout events resulting from views of your ad. This metric may include conversions that are modeled. |
|
| Web view-through order value (Checkout) |
Total value of web checkout events resulting from views of your ad. This metric may include conversions that are modeled. |
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