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Got a question?
Perfect Audience metrics and dimensions
| Metric Name | Description | Calculation (if applicable) |
| Click-Through Rate | The percentage of how often people go to your website because they saw your ad. | Clicks / Impressions x 100 |
| Cost | The amount the campaign spent in the given time period. | |
| Clicks | The total number of times someone clicked on your ads. | |
| Conversions | The total number of times people took a desired action after clicking or seeing your ad. | |
| Cost per Click | The average cost of each click on your ad. | Total Spent / Clicks |
| Impressions | The total number of times that your ad was shown to your target audience. |
| Dimension Name | Description |
| Web Campaign | The name of the web campaign. |