Perfect Audience metrics and dimensions


Metric Name Description Calculation (if applicable)
Click-Through Rate The percentage of how often people go to your website because they saw your ad. Clicks / Impressions x 100
Cost The amount the campaign spent in the given time period.  
Clicks The total number of times someone clicked on your ads.  
Conversions The total number of times people took a desired action after clicking or seeing your ad.  
Cost per Click The average cost of each click on your ad. Total Spent / Clicks
Impressions The total number of times that your ad was shown to your target audience.  



Dimension Name Description
Web Campaign The name of the web campaign.



If you would like to request more metrics and dimensions, please reach out to our Support Team.