Perfect Audience metrics and dimensions

Metric Name	Description	Calculation (if applicable)
Click-Through Rate	The percentage of how often people go to your website because they saw your ad.	Clicks / Impressions x 100
Cost	The amount the campaign spent in the given time period.
Clicks	The total number of times someone clicked on your ads.
Conversions	The total number of times people took a desired action after clicking or seeing your ad.
Cost per Click	The average cost of each click on your ad.	Total Spent / Clicks
Impressions	The total number of times that your ad was shown to your target audience.

Dimension Name	Description
Web Campaign	The name of the web campaign.