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Marchex metrics and dimensions
| Metric Name | Description | Calculations (if applicable) |
| Average Call Duration | The average duration of a call | |
| Number of Calls | The total number of calls | |
| Unique Number of Calls | The total unique number of calls |
| Dimension Name | Description |
| Ad Group | The name of your ad group |
| Caller | The unique call log |
| Call Status | The status of your call |
| Campaign | The name of your campaign |