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title: Mailchimp notes/limitations
description:       
---

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# Mailchimp notes/limitations

 

- MailChimp’s API only allows reporting software to automatically retrieve data in real time when requested. **No historical data can be retrieved.**
- The metric "Unsubscribe Count" is only reporting data for audience lists, not for specific campaigns (even if the campaign has a very similar name compared to the audience list). Be mindful of this detail when reporting this to your client.
- When creating a widget in DashThis with MailChimp's integration, you will see cumulative data attributed to your campaigns. But you won't be able to see the specific results associated with past periods.
- In order to have the most accurate data collected for a particular campaign, we recommend you create a new widget as soon as you launch your campaign, and filter it by its campaign name. This will allow you to monitor a specific metric for that particular campaign.
- The "Open Rate" metric we get via the API does not support the filter "**Exclude Apple MPP for more accurate open data**."
  
  So, please make sure the corresponding box is unchecked and that the word "**Includes**" appears at the top of your results in MailChimp when comparing the data from MailChimp with what you see in DashThis.

![](https://help.dashthis.com/hs-fs/hubfs/image-png-Mar-24-2025-06-34-51-8606-PM.png?width=670&height=268&name=image-png-Mar-24-2025-06-34-51-8606-PM.png)

- The data we get via the API does not support the filter "**Bot filtering on**" option.
  
  Please make sure that this option is unchecked so that no filters are applied in your Mailchimp view.![](https://help.dashthis.com/hs-fs/hubfs/image-png-Apr-16-2026-04-06-11-1738-PM.png?width=670&height=179&name=image-png-Apr-16-2026-04-06-11-1738-PM.png)

 

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