LinkedIn Ads metrics and dimensions


Metric Name Description Calculation (if applicable)
Average CPC The total you spent on your ads divided by the total clicks on your website. Total spent / Total clicks
Average CPM The total you spent on your ad per 1,000 impressions.  
Average CTR This percentage shows how often people visit your website because they saw your ad.  
Average Engagements This is how often people engaged with your ad (both paid and free clicks divided by the total number of impressions). Clicks / Total impressions
Clicks The number of clicks on your ad. This includes clicks on the ad content and your company name and logo but excludes some social actions such as likes, comments, and shares.  
Comments  The number of comments you have received.  
Conversion Rate The percentage of conversions relative to clicks. Total conversions / Clicks
Conversions The total number of times people took a desired action after clicking or seeing your ad.  
Cost per Conversion The average amount you spent on each conversion Total spent / Conversions
Cost per lead The average cost of each lead you acquired. Total spent / Total leads
Follow The number of additional followers to your LinkedIn Page.  
Impressions The number of times people saw your ad.  
Leads The number of leads collected through a campaign.  
Likes The number of likes your ads received.  
Other Clicks Other engagements with your ad, like expanding your update to view all social gestures.  
Post Click Conversions The percentage of clicks on your ads that led to a conversion.  
ROAS (%) The percentage of revenue generated for every dollar spent. Total conversion value/spend
Shares The number of times your ads were shared.  
Total Conversion Value This is the total dollar value of all conversions. Value can be defined when creating conversions, which is how much you consider each conversion that is worth to you. Value per conversion x Conversions
Total Engagement The total number of social clicks with the total number of paid clicks your ad received.  
Total Shows This number shows how much social engagement your ad received in total.  
Total Spent This is the total amount you spent on clicks and impressions for your ad.  
View Through Conversions These are impressions of your ad.s. that led to a conversion.  


    Dimension Name


    Ad Creative The introductory text of the ad.
    Ad ID The unique ID of the ad.
    Ad with Image The ad name and its image.
    Campaign The name of the campaign.
    Campaign Type The ad format that has been predefined by the campaign objective. (ex: sponsored content, sponsored InMail, etc.)
    Company Size The company size by those who have seen your ads.
    Industry* The industry sector by those who have seen your ads.
    Job Title* The job position occupied by those who have seen your ads.



    If you would like to request more metrics and dimensions, please reach out to our Support Team. 


    What's next:

    LinkedIn Ads notes/limitations