---
title: Klaviyo metrics and dimensions
description: "      What's next: Klaviyo notes/limitations"
---

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# Klaviyo metrics and dimensions

 

| **Metric Name** | **Description** | **Calculation if applicable** |
| --- | --- | --- |
| Bounce Rate | The percentage of how often your emails bounce. | Number of bounced addresses/the total number of recipients |
| Bounced Email | The number of times an email soft or hard bounced. **[Learn more](https://help.klaviyo.com/hc/en-us/articles/115005250408-How-Klaviyo-Handles-Bounces)** on bounced emails in Klaviyo. |   |
| Cancelled Orders | The total number of unfulfilled orders that have been canceled.  |   |
| Cancelled Orders Value | The total value of unfulfilled orders that have been canceled.  |   |
| Checkouts Started | The total number of carts at the time of started checkout. (for example when a customer entered their contact and shipping information on the first page of the Shopify checkout process and clicks continue). |   |
| Checkouts Started Value | The total value of the cart at the time of start checkout. This may include line prices, taxes, shipping costs, tips, and discounts. |   |
| Clicked Email | The number of times a recipient clicked on the email. |   |
| Clicked SMS | The number of users who have engaged with your Klaviyo links in SMS messages. |   |
| Subscribed to SMS Marketing | The number of times a recipient confirmed that they want to receive your messages. |   |
| Dropped Email | The number of times an email was not sent because the email address is suspicious. |   |
| Failed to Deliver SMS | The number of times an SMS is sent but is not delivered to the recipient. |   |
| Fulfilled Orders | The total number of fulfilled orders (for example orders for which all items have been shipped). |   |
| Fulfilled Orders Value | The total value of fulfilled orders (for example orders for which all items have been shipped). |   |
| Fulfilled Partial Orders | The total number of partially fulfilled orders (for example orders for which some but not all items have been shipped). |   |
| Fulfilled Partial Orders Value | The total value of partially fulfilled orders (for example orders for which some but not all items have been shipped). |   |
| Marked Email as Spam | The number of times a recipient marked an email as spam. |   |
| Open Rate | The rate at which your customers open your emails. | Number of individuals opening your email/number of recipients |
| Opened Email | The number of times a recipient opened an email. |   |
| Ordered Products | The total number of items purchased. |   |
| Ordered Products Value | The total value of items purchased; no shipping costs or discounts included. |   |
| Placed Orders | The total number of placed orders. |   |
| Placed Orders Value | The total value of placed orders, inclusive of shipping and any applied discounts.  |   |
| Received Email | The number of times a recipient received an email. |   |
| Received SMS | The number of times it was recorded that your recipient received an SMS. |   |
| Refunded Orders | The total number of refunded orders. |   |
| Refunded Orders Value | The total value of refunded orders. |   |
| Sent SMS | The number of times a recipient texted your destination number to subscribe. |   |
| Unsubscribed from Email | The number of users who globally unsubscribed from your emails. |   |
| Unsubscribed from List | The number of users who unsubscribed from a specific list. |   |
| Unsubscribed from SMS | The number of users who texted STOP to unsubscribe from your SMS messages. |   |

 

| **Dimension Name** | **Description** |
| --- | --- |
| Campaign Name | The campaign name. |
| Client Name | The name of the client. |
| Client Canonical | The client's operating system. |
| Client Type | A classification that defines the channel through which the customer reaches your site. |
| Email Domain | The domain from where the email is sent. |
| Email Subject | The subject of the email. |
| Flow | Also known as automation, an automated sequence of steps that are set in motion by a single trigger and can be filtered based on a specific profile or trigger details. |
| From Number | The phone number from which the SMS is sent. |
| From Phone Region | The phone region from which the SMS is sent. |
| List | Also known as an audience, a collection of opted-in profiles in Klaviyo, maintained in the Lists & Segments tab. |
| Message Body | The body of the message. |
| Message Name | The name of the message. |
| Message Type | The type of the message. |
| To Number  | The phone number to which the SMS is sent. |
| To Phone Region | The phone region to which the SMS is sent. |
| URL | The URL that has been clicked on in an SMS or an Email. |

#### If you would like to request more metrics and dimensions, please reach out to our [Support Team.](https://help.dashthis.com/kb-tickets/new?hsLang=en) 

 

---

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