KeyMetric metrics and dimensions

 

Metric Name Description Calculations (if applicable)
Average Call Duration The average duration of each call received. It is calculated by dividing the total call duration by the number of calls.  
Number of Calls The total number of calls.  



Dimension Name Description
Ad Group The name of your Ad Group
Campaign The name of your Campaign
Sales Disposition The title of your Sales Disposition
Call Status Calls by status (answered, not answered, etc.) The results are always in order of the number of calls received
Call Source Calls by source (prospects, troubleshooting, asking for a refund, etc.) The results are always in order of the number of calls received.

 

If you would like to request more metrics and dimensions, please reach out to our Support Team.