How to see the results for organic vs promoted Instagram posts?

Whether it is through Instagram Insights, Instagram Ads, or Facebook Ads integration, here's how you can show your Instagram organic or paid insights using a combination of those three integrations.

1- Organic Instagram Content

Your organic data from Instagram can only be found through the Instagram Insights integration.

This integration will give you the results coming only from the organic traffic when you published your posts (i.e. likes, comments, shares, impressions, reach, etc.).

Those results can be found in your "Insights" section of your Instagram profile. Learn more.

 

To learn more on how to connect this integration and which KPIs are available, you can read this article.

2- Promoted Instagram Content

When publishing content on Instagram, you can pay a small fee to boost your post and promote it to your audience. 

The results coming from this local promotion will be considered as paid results and can only be found through the Facebook Ads or Instagram Ads integrations.

Those same results can be found in your "Insights" section of your Instagram profile, or in your Facebook Business account.

 

The Instagram Ads integration is actually the same integration as Facebook Ads, but pre-filtered for Instagram content only.

To learn more on how to connect this integration and which KPIs are available, you can read this article.

 

3- Instagram Advertising

When creating campaigns and ads through your Facebook Business Manager, you can decide to push the same content to your Facebook audience, as well as to your Instagram audience.

In this situation, the results associated with your advertising campaigns published on Instagram can only be found through the Facebook Ads or Instagram Ads integrations.

And the results associated with your advertising campaigns published on Facebook will be found through the Facebook Ads integration.

 

The Instagram Ads integration is actually the same integration as Facebook Ads, but pre-filtered for Instagram content only.

To learn more on how to connect this integration and which KPIs are available, you can read this article.