Google Analytics Universal and Google Analytics 4 comparative dimensions

In this article, you will find a list of specific categories that contain popular dimensions from UA and which ones you can use in GA4.

 

Important:

  • Some dimensions did not follow from Universal to GA4
  • Some dimensions are not yet available in Google's API. We are actively monitoring new additions to the API and once they become available, we will look into adding them to DashThis
  • Some dimensions do not have an exact match however, for many of them we found a similar dimension to help feed your dashboards

 

Access our complete list of comparative metrics and dimensions HERE.

 

UA dimension in DashThis Replacement GA4 dimension in DashThis Notes
Ad Content Session manual ad content  
Ad Distribution Network Google Ads ad network type  
Ad Group Google Ads ad group name  
Adwords Customer ID Google Ads customer ID  
Destination URL Full page URL The exact match does not exist but we recommend this dimension to feed your dashboards
Placement Domain Google Ads ad network type The exact match does not exist but we recommend this dimension to feed your dashboards
Search Query Google Ads query  
Affiliation Item affiliation  
Order Coupon Code Order coupon  
Product Item name  
Product Brand Item brand  
Product Category Item category  
Product Category (Enhanced Ecommerce) Item category GA4 Dimension not available but you can refer to the dimension: Item category
Product Coupon Code Item coupon GA4 dimension not available in Google's API
Product SKU Item ID  
Product Variant Item variant  
Sessions To Transaction Session conversion rate for purchase The exact match does not exist but we recommend that you use this metric to feed your dashboards.
Transaction ID Transaction ID  
Event Action Depends on your GA4 events & parameters Event dimensions will depend on how you set up your GA4 events & parameters
Event Category Depends on your GA4 events & parameters Event dimensions will depend on how you set up your GA4 events & parameters
Event Label Event name Event dimensions will depend on how you set up your GA4 events & parameters
City City  
Continent Continent  
Country Country  
Region Region  
Goal Completion Location Page path and screen class The exact match does not exist but we recommend this dimension to feed your dashboards. Please use this dimension with the conversion metric
Goal Name Event name with filter "is conversion event" equals Yes Depends on GA4 conversion events
Content Group 1 to 5 Content Group  
Exit Page No replacement is available in GA4 Dimension did not follow to GA4
Hostname Hostname  
Landing Page Landing page  
Page Page location  
Page Title Page title  
Previous Page Path Page referrer No exact match but we recommend using this as a replacement dimension
Property(ies) View Stream Name No exact match but we recommend using this as a replacement dimension
Property(ies) View with URL Stream Name No exact match but we recommend using this as a replacement dimension
Search Term Search Term  
Browser Browser  
Device Category Device category  
Mobile Device Branding Device brand  
Mobile Device Info Device  
Mobile Device Model Mobile model  
Operating System Operating system  
Operating System Version Operating system with version  
Screen Resolution Screen resolution  
Date Date  
Day of Week Day of week  
Day of Week Name Day of week name  
Hour Hour  
Month of the year Month  
Week of the Year Week  
Year Year  
Campaign Campaign  
Default Channel Grouping Default channel grouping  
Full Referrer Page referrer  
Keyword Google Ads Keyword text The exact match does not exist but we recommend this dimension to feed your dashboards for the paid.
Medium Session medium  
Referral Path Page referrer  
Source Session source  
Source / Medium Session source/medium  
Age Age  
Gender Gender  
Interest: Affinity Category (reach) Interest  
Interest: In-Market Segment Interest  
Interest: Other Category Interest  
Language Language  
User Type New / established  

 

Don't see a dimension here? Contact us to ask our Support Team